Website:
morsan.co.in
Job details:
Company Description Metaltec Products Pvt. Ltd. manufactures agricultural implements and equipment in India under the brand name “MORSAN.” The company focuses on providing durable and efficient solutions that support modern farming practices. MORSAN aims to deliver reliable products that help improve productivity and ease of use for agricultural professionals. The organization values innovation, quality, and long-term relationships with customers and partners. Team members can contribute to the growth of a brand serving the agriculture sector across diverse markets.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Mahesana. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns that promote MORSAN’s agricultural products and brand presence. Daily responsibilities include managing social media channels, creating and scheduling content, monitoring campaign performance, and coordinating online promotions. The role involves using web analytics tools to track key metrics, preparing performance reports, and recommending improvements. The specialist will collaborate with sales and product teams, maintain consistent brand messaging, and support lead generation and customer engagement initiatives.
Qualifications
- Candidates should possess skills in Digital Marketing and Online Marketing, including campaign planning and execution.
- Candidates should possess skills in Social Media Marketing to manage content, engagement, and brand visibility across platforms.
- Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns.
- Candidates should possess strong Communication skills to collaborate with teams and create clear, effective messaging.
- Knowledge of SEO/SEM, email marketing, and marketing automation tools is beneficial.
- Experience with agriculture or manufacturing industries is an advantage but not required.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work independently, manage multiple campaigns, and adapt to evolving digital trends.
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