CityLaila
Website:
citylaila.com
Job details:
🚀 We're Hiring: Digital Marketing Specialist – Travel & Performance Marketing
📍 Location: Bengaluru
🏢 Work Mode: Work From Office
💰 Salary: ₹60,000–₹80,000/month + Performance Incentive
🕒 Experience: 4–8 years
🌍 Industry: Travel / OTA / DMC / E-commerce
CityLaila Global Travel is looking for a Digital Marketing Specialist who can independently manage and grow our paid marketing, social media performance, website traffic, lead generation, and conversion tracking.
This is not a role for someone who only knows how to boost posts or create basic campaigns.
We need someone who understands performance, data, conversion, ROAS, lead quality, and revenue.
What You’ll Own
- Google Ads
- Meta Ads – Facebook & Instagram
- Lead Generation Campaigns
- Retargeting & Remarketing
- Performance Campaign Optimization
- Landing Page Coordination
- GA4 & GTM Tracking
- Meta Pixel & Conversion Events
- Campaign Reporting
- Lead Quality Analysis
- ROAS & Revenue Tracking
- Social Media Campaign Support
- Email & WhatsApp Campaign Coordination
Key Responsibilities
✅ Plan, launch, and optimize Google Search, Performance Max, Display, and remarketing campaigns.
✅ Manage Meta campaigns for lead generation, conversions, offers, packages, attractions, and travel products.
✅ Monitor:
- Cost Per Lead
- Cost Per Booking
- ROAS
- Conversion Rate
- CTR
- CPC
- Lead Quality
- Revenue Generated
✅ Coordinate with the sales team to understand which campaigns are generating real bookings—not just cheap leads.
✅ Track the full funnel:
Ad → Lead → Qualified Lead → Quotation → Booking → Revenue
✅ Create audience strategies including:
- Custom audiences
- Lookalike audiences
- Retargeting
- Website visitors
- WhatsApp leads
- Previous customers
✅ Work with the creative team to test:
- Videos
- Reels
- Static Ads
- UGC-style creatives
- Offers
- Hooks
- Headlines
- CTAs
✅ Monitor GA4, GTM, Meta Pixel and conversion tracking.
✅ Identify tracking gaps and coordinate with developers when required.
✅ Review landing pages and suggest improvements to increase conversion.
✅ Prepare daily, weekly, and monthly performance reports.
What We Are Looking For
✔ 4–6 years of hands-on performance marketing experience
✔ Strong practical knowledge of Google Ads
✔ Strong practical knowledge of Meta Ads
✔ Understanding of GA4 and Google Tag Manager
✔ Experience with conversion tracking and Meta Pixel
✔ Strong Excel / Google Sheets knowledge
✔ Ability to analyse campaign data and take decisions
✔ Understanding of sales funnels and lead quality
✔ Good communication and reporting skills
✔ Ability to work independently and take ownership
AI Tools – Strongly Preferred
We want someone comfortable using AI tools for:
- Campaign research
- Ad copy
- Keyword research
- Competitor analysis
- Creative ideation
- Landing-page content
- Reporting
- Data analysis
- Audience research
Experience with tools such as ChatGPT, Claude, Gemini, Canva AI, Meta AI tools, Google Ads AI features, and other marketing automation tools will be an advantage.
Travel Industry Experience
Experience in the following will be strongly preferred:
✈️ Holiday Packages
🎟️ Tours & Attractions
🏨 Hotels
🛂 Visas
🚘 Transfers
🏜️ Desert Safari
🚢 Cruises & Yachts
🌍 International Travel
What We Are NOT Looking For
This role may not be suitable if you:
- Only manage organic social media
- Only create posts and reels
- Have no hands-on paid advertising experience
- Cannot explain ROAS, CAC or conversion tracking
- Depend completely on agencies
- Cannot connect marketing spend with actual bookings and revenue
Performance KPIs
You will be evaluated on:
- Qualified leads
- Cost per qualified lead
- Booking conversion
- Cost per booking
- ROAS
- Revenue generated
- Campaign profitability
- Tracking accuracy
- Lead quality
- Creative testing
- Campaign optimization speed
Why Join CityLaila?
🌍 Work with an international travel brand
🚀 High-growth environment
📊 Large-scale performance marketing exposure
🤖 AI-first marketing culture
🎯 Opportunity to directly impact revenue
📈 Strong career growth for high performers
How to Apply
Please send:
- Updated CV
- Current salary
- Expected salary
- Notice period
- Current location
- Monthly ad budget you have personally managed
- Best ROAS achieved
- Google Ads experience
- Meta Ads experience
- Sample campaign results, if available
📩 hr@citylaila.com
🌐 citylaila.com
- #Hiring #DigitalMarketing #PerformanceMarketing #GoogleAds #MetaAds #BangaloreJobs #TravelJobs #ROAS #GrowthMarketing #CityLaila
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