Website:
appliv.in
Job details:
Company Description Appliv Technosoft TP Pvt. Ltd. is an innovative software solutions company focused on helping businesses transform and grow through technology. The organization develops cutting-edge products such as a comprehensive Human Resource Management System (HRMS) and an advanced Visitor Management System (VMS), designed to streamline workforce management and visitor tracking. With robust capabilities in talent management, payroll, employee self-service, compliance, and secure visitor experiences, Appliv Technosoft supports operational efficiency and business continuity. A multidisciplinary team of developers, designers, and industry experts collaborates closely with clients to deliver tailored solutions aligned with their goals. The company emphasizes quality, agility, and customer satisfaction while staying current with evolving technology trends.
We’re Hiring: Digital Marketing Specialist
Are you passionate about SEO, Google Ads, website optimization, and digital marketing?
We’re looking for a Digital Marketing Specialist with at least 6 months of hands-on experience to join our team. This is an exciting opportunity for someone who wants to work across SEO, PPC/Google Ads, WordPress, content optimization, analytics, and lead generation and grow their career in digital marketing.
If you enjoy experimenting, analyzing data, improving rankings, and turning website traffic into measurable results, we’d love to hear from you!
What You’ll Be Responsible For🔍 SEO – Search Engine Optimization
- Conduct keyword research and identify new SEO opportunities.
- Implement on-page and off-page SEO strategies.
- Optimize website content, meta titles, meta descriptions, headings, URLs, images, and internal links.
- Monitor keyword rankings, organic traffic, and website performance.
- Perform competitor and SEO research.
- Identify and resolve basic technical SEO issues.
- Plan and execute ethical link-building strategies.
- Improve website visibility and organic search performance.
📈 Google Ads / PPC
- Create, manage, and optimize Google Search Ads and PPC campaigns.
- Perform keyword research and build relevant ad groups.
- Write and test compelling ad copies.
- Monitor CPC, CTR, conversions, cost per lead, and ROI.
- Optimize bids, keywords, targeting, and campaign structure.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Track and report campaign performance.
🌐 WordPress & Website Management
- Manage day-to-day website updates using WordPress.
- Publish and optimize blogs, landing pages, images, and website content.
- Implement SEO recommendations directly on the website.
- Optimize website pages for search engines and user experience.
- Make basic WordPress changes and troubleshoot common website issues.
- Coordinate with developers/designers for advanced technical requirements.
📊 Analytics & Performance
- Monitor website traffic, rankings, leads, and conversions.
- Work with Google Analytics (GA4), Google Search Console, and Google Ads.
- Prepare regular digital marketing performance reports.
- Analyze campaign and website data and suggest actionable improvements.
- Continuously test, measure, and optimize marketing activities.
What We’re Looking For
- 6+ months of practical experience in Digital Marketing.
- Hands-on knowledge of SEO, Google Ads/PPC, and WordPress.
- Understanding of keyword research, on-page SEO, off-page SEO, and technical SEO basics.
- Experience with Google Analytics (GA4) and Google Search Console.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar tools.
- Good analytical and problem-solving skills.
- Strong attention to detail.
- Good written and verbal communication skills.
- Ability to work independently and take ownership of assigned tasks.
- A growth mindset and willingness to learn new digital
How to Apply
If you have 6+ months of hands-on experience in SEO, Google Ads, and WordPress and are looking for an opportunity to grow as a Digital Marketing professional, send us your CV/resume at prabhmehar@appliv.in along with examples of any SEO or Google Ads projects you have worked on.
Click on Apply to know more.