OCI Cables
Website:
ocicables.com
Job details:
Company Description OCI Wires & Cables (OCI Cable India) is a leading manufacturer of electrical and communication cables in India, with over 30 years of experience in producing high-quality house wires and industrial cables. The company offers an extensive range of electrical wires and cables manufactured using advanced technology and premium materials, supported by strict quality checks throughout the production process. OCI Cable India is an integral part of Azure Switchgear Pvt. Ltd. and operates with a strong emphasis on quality, safety, and reliability. All product lines and plants are certified under IS/ISO 9001 Quality Management Systems, and its Haridwar plants also hold IS/ISO 14001 Environmental Management Systems Certification. This foundation provides a stable, growth-oriented environment for professionals looking to build a long-term career in the electrical and cable industry.
Role Description The Digital Marketing & PR Executive role is a full-time, on-site position based in Delhi. The role involves planning and executing digital marketing campaigns across channels such as social media, search, and email to build brand awareness and support sales initiatives. The individual will draft and distribute press releases, manage media outreach, and maintain relationships with journalists and industry publications to secure coverage. Day-to-day tasks include creating marketing and PR content, managing the company’s online presence, monitoring campaign performance, and reporting on key metrics. The role also includes coordinating events or promotional activities, aligning messaging with brand guidelines, and collaborating with internal teams to ensure consistent and effective communication.
Qualifications
- Candidates should possess strong Public Relations and Media Relations skills, including experience managing press interactions and securing coverage.
- Candidates should possess skills in Press Releases and Writing, with the ability to create clear, compelling, and accurate content for diverse audiences.
- Candidates should possess excellent Communication skills, both written and verbal, to effectively convey brand messages and collaborate with stakeholders.
- Experience in digital marketing strategies and tools (social media management, SEO/SEM, email marketing, analytics platforms) is highly beneficial.
- A bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field is preferred.
- Prior experience in manufacturing, electrical products, or B2B marketing is an advantage.
- Ability to work on-site in Delhi, manage multiple projects, meet deadlines, and adapt to a fast-paced environment.
- Proficiency in using office productivity software and basic design or content management tools is desirable.
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