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Job details:
A growing digital marketing agency based in Kerala is looking for an experienced Digital Marketing Manager to join our team.
This is not a conventional managerial role where you simply delegate work and supervise a team. We are looking for a highly capable digital marketing practitioner who understands strategy and, more importantly, can personally execute campaigns from start to finish.
If you are someone who knows how to turn marketing budgets into measurable business results, we would like to hear from you.
What You Will Be Responsible For:
You will take ownership of the planning, execution, optimisation and reporting of digital marketing campaigns across multiple channels.
Your responsibilities will include:
• Planning and executing high-performing Google Ads campaigns, including Search, Display, Performance Max, YouTube and remarketing campaigns
• Creating, managing and optimising Meta Ads campaigns across Facebook and Instagram
• Developing and implementing performance marketing strategies focused on measurable ROI, ROAS, CPL, CAC and lead quality
• Planning and executing lead generation campaigns for different industries
• Building complete campaign funnels, from audience targeting and ad messaging through to landing pages, conversion tracking and lead optimisation
• Managing campaign budgets and continuously improving performance based on data
• Conducting keyword research, competitor research and market analysis
• Developing and supporting SEO strategies, including on-page SEO, technical SEO, content optimisation and off-page SEO fundamentals
• Using analytics to identify opportunities, campaign leakages and conversion bottlenecks
• Setting up and managing tracking through Google Analytics 4, Google Tag Manager and conversion tracking tools
• Monitoring campaign KPIs and preparing clear, commercially focused performance reports
• Working with designers, content teams and web developers where required, while being capable of independently handling the core marketing implementation
• Conducting client meetings, understanding business requirements, presenting strategies and explaining campaign performance professionally
• Staying updated with changes across Google, Meta, SEO, AI-driven search and the wider digital marketing ecosystem
Essential Technical Requirements:
The ideal candidate must have strong hands-on experience in the following areas:
Paid Advertising
- Google Ads
- Meta Ads Manager
- Search campaigns
- Display campaigns
- Performance Max
- YouTube Ads
- Remarketing and retargeting
- Lead generation campaigns
- Conversion-focused campaign optimisation
- Audience segmentation and targeting
- Budget management and bid strategy optimisation
- A/B testing of creatives, ad copies, audiences and landing pages
Performance Marketing:
- ROAS optimisation
- Cost Per Lead optimisation
- Customer Acquisition Cost analysis
- Conversion Rate Optimisation
- Marketing funnel development
- Attribution fundamentals
- Lead quality analysis
- Scaling profitable campaigns
- Identifying and resolving performance bottlenecks
Analytics, Tracking and Reporting:
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Ads conversion tracking
- Meta Pixel
- Meta Conversions API knowledge will be an advantage
- UTM tracking
- Looker Studio or similar reporting platforms
- KPI dashboards and campaign reporting
- Strong ability to interpret marketing data and translate it into actionable decisions
SEO:
- Keyword research
- On-page SEO
- Technical SEO fundamentals
- SEO audits
- Content optimisation
- Google Search Console analysis
- Competitor analysis
- Link-building fundamentals
- Local SEO and Google Business Profile optimisation will be an advantage
- Understanding of modern AI search, GEO and answer-engine optimisation will be an added advantage
Lead Generation and Conversion:
- Landing page optimisation
- Conversion Rate Optimisation
- Lead magnets
- Marketing funnels
- Form optimisation
- WhatsApp lead funnels
- CRM integration fundamentals
- Lead tracking and attribution
- Retargeting strategies
- Understanding of the journey from click to qualified lead
Additional Technical Advantages:
Experience with the following will be considered a strong advantage:
- LinkedIn Ads
- Email marketing platforms
- Marketing automation tools
- CRM systems
- HubSpot or similar platforms
- WordPress
- Basic understanding of HTML and CSS
- Canva or basic creative evaluation skills
- AI tools for marketing productivity and campaign optimisation
- Heatmaps and user behaviour tools such as Microsoft Clarity or similar platforms
Candidate Requirements:
We are looking for someone who has:
✅ A minimum of 5 years of proven, hands-on experience in digital marketing
✅ Strong practical experience running and optimising Google Ads and Meta Ads campaigns
✅ Demonstrable experience in performance marketing and lead generation
✅ Solid working knowledge of SEO and the wider digital marketing ecosystem
✅ The ability to independently implement campaigns without relying heavily on others for execution
✅ Experience managing multiple campaigns and client accounts simultaneously
✅ Prior experience conducting client meetings, presentations and strategy discussions
✅ Excellent listening and communication skills
✅ Fluency in spoken and written English
✅ A professional, presentable and confident personality
✅ Strong analytical and problem-solving abilities
✅ The ability to take ownership and work with minimal supervision
Highly Preferred:
Candidates with prior digital marketing experience in the Education Industry, particularly Primary Education, Schools, Nurseries, Montessori or Early Learning institutions, will receive preference.
Experience generating admissions enquiries, parent leads, school enquiries or education-sector leads through digital campaigns would be particularly valuable.
Who Will Excel in This Role?
This role is ideal for someone who can confidently say:
“Give me the objective, budget and target audience, and I can build, launch, track, optimise and improve the campaign myself.”
We value execution, accountability and measurable outcomes.
We are not looking for someone who only knows marketing terminology or forwards tasks to a team. We want a capable professional who understands the mechanics behind successful digital campaigns and is willing to get directly involved in the work.
What You Can Expect
You will have the opportunity to work on diverse client accounts, take ownership of meaningful campaigns and contribute directly to business growth.
This role offers the right candidate an environment where strong ideas, commercial thinking, technical competence and genuine performance are valued.
Both male and female candidates are welcome to apply.
If you have the experience, technical depth and hands-on capability to deliver measurable digital marketing results, we would like to hear from you.
Interested candidates can apply by sending their CV along with relevant campaign experience, certifications and, where possible, examples of measurable results achieved.
Please include the following in your application:
- Years of hands-on Google Ads experience
- Years of hands-on Meta Ads experience
- Industries you have worked with
- Examples of lead generation or performance campaigns you have managed
- Your strongest area of digital marketing expertise
- Notice period
- Current and expected salary
Apply now and become part of a results-driven digital marketing team.
Click on Apply to know more.
