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Company Description Navyug Infra Solutions is a growing infrastructure and development company based in Lucknow, focused on delivering reliable and efficient solutions across construction and allied services. The organization emphasizes quality, timely project delivery, and long-term relationships with clients and partners. Navyug Infra Solutions combines industry expertise with modern practices to support both public and private sector projects. Team members are encouraged to contribute ideas, collaborate across functions, and help shape the company’s ongoing expansion in the regional market.
Role Description The Digital Marketing Manager is a full-time, on-site role based in Lucknow, responsible for planning, executing, and optimizing digital marketing initiatives to support brand awareness and business growth. Day-to-day activities include managing social media channels, overseeing online campaigns, coordinating content and creatives, and working with internal teams to align digital strategies with business objectives. The role involves tracking and analyzing web and campaign performance metrics, managing lead generation activities, and reporting on key performance indicators. The Digital Marketing Manager will also identify opportunities to improve the online presence of Navyug Infra Solutions, manage budgets for digital campaigns, and collaborate with sales and management to support overall marketing goals.
Qualifications
- Candidates should possess strong Digital Marketing and Marketing skills, with experience in developing and executing integrated online campaigns.
- Candidates should possess Social Media Marketing skills, including managing platforms, creating content calendars, and engaging with target audiences.
- Candidates should possess Web Analytics skills, with the ability to interpret data, optimize campaigns, and report performance using analytics tools.
- Candidates should possess Lead Generation experience, including running and optimizing campaigns to drive qualified inquiries and conversions.
- Additional beneficial qualifications include familiarity with SEO/SEM, marketing automation tools, and basic design or content coordination skills.
- Strong communication, project management, and stakeholder coordination abilities, with attention to detail and a data-driven mindset.
- Prior experience in infrastructure, real estate, or related industries is an advantage, along with a bachelor’s degree in Marketing, Business, or a related field.
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