Website:
clothcrew.in
Job details:
Company Description Cloth Crew is a premium rental dress service offering a curated collection of designer outfits for people of all genders at accessible prices. The company focuses on delivering luxury fashion experiences through an extensive collection for weddings, parties, corporate events, and other special occasions. Cloth Crew designs and customizes outfits in-house to ensure premium quality and styles that help clients feel confident. By providing designer fashion at a fraction of retail prices, the company promotes affordable luxury, convenience through online booking and doorstep delivery, and a sustainable approach to fashion.
Role Description The Digital Marketing Manager is a full-time, on-site role based in Delhi, India. The person in this role will plan and execute digital marketing campaigns across social media, search, and other online channels to increase brand awareness and drive traffic to Cloth Crew’s platforms. Daily responsibilities include managing social media accounts, optimizing content for engagement, tracking campaign performance, and using web analytics to improve results. The role also involves generating qualified leads, supporting online customer acquisition, collaborating with design and operations teams to align marketing with brand strategy, and preparing regular performance reports. The Digital Marketing Manager will stay updated on industry trends and recommend new digital initiatives to enhance Cloth Crew’s online presence.
Qualifications
- Candidates should possess strong Digital Marketing and Marketing skills, with experience planning and executing integrated online campaigns.
- Candidates should possess Social Media Marketing skills, including managing social platforms, content scheduling, and engagement optimization.
- Candidates should possess Lead Generation skills, with the ability to design and run campaigns that convert online audiences into customers.
- Candidates should possess Web Analytics skills to track, interpret, and report on campaign performance using tools such as Google Analytics or similar platforms.
- Experience in fashion, e-commerce, or consumer brands is beneficial, along with familiarity with SEO, paid advertising, and email marketing.
- Strong communication, collaboration, and organizational abilities, with comfort working in a fast-paced, on-site environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; relevant certifications in digital marketing are an advantage.
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