Exlearn Technologies
Website:
exlearntech.com
Job details:
Company Description Exlearn Technologies is a forward-looking education and training company focused on building future-ready skills in Cloud, DevOps, Data Analytics, Data Science, and AI. The organization offers hands-on learning through real-world projects and provides comprehensive career support, including guidance and mentorship. Learners can progress from foundational to advanced levels, regardless of prior background or work experience. Exlearn Technologies serves students, recent graduates, and working professionals who want to build sustainable careers in cutting-edge technologies shaping tomorrow’s workforce.
Role Description The Digital Marketing Executive is a full-time, on-site role based in the Pune Division. This position involves planning and executing digital marketing campaigns across social media and other online channels, creating and optimizing web content to promote Exlearn’s programs, and monitoring performance using web analytics tools. The role includes managing social media calendars, engaging with online communities, and collaborating with internal teams to align marketing activities with business objectives. The Digital Marketing Executive will also assist in lead generation, campaign reporting, and continuous optimization of digital marketing strategies to increase brand visibility and learner enrollment.
Qualifications
- Candidates should possess strong Marketing skills, including campaign planning, brand positioning, and lead generation.
- Candidates should possess effective Communication skills for clear messaging, stakeholder coordination, and audience engagement.
- Candidates should possess Social Media Marketing skills, including content scheduling, community management, and platform-specific optimization.
- Candidates should possess Web Content Writing skills, with the ability to create concise, engaging, and SEO-aware content for websites and landing pages.
- Candidates should possess Web Analytics skills to track campaign performance, interpret metrics, and provide actionable insights.
- Relevant experience in digital marketing or a related field, preferably in education, training, or technology sectors.
- Familiarity with common digital marketing tools (e.g., social media management platforms, email marketing tools, Google Analytics) is beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent practical experience.
- Ability to work on-site in the Pune Division, collaborate with cross-functional teams, and manage multiple campaigns simultaneously.
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