Accstra.in
Website:
accstra.in
Job details:
Company Description Accstra.in (Accounting with Strategic Insight) is a professional services firm specializing in accounting, auditing, tax filing, registrations, and comprehensive financial analysis for businesses. The team is committed to strong expertise in chartered accountancy, auditing practices, and up-to-date knowledge of laws, regulations, and compliance requirements. Accstra.in supports business development through strategic ideas, initiatives, and activities designed to improve revenue, business expansion, and partnerships. The company focuses on identifying new sales leads, pitching services, and maintaining long-term client relationships. Clients rely on Accstra.in for end-to-end support, including accounting, auditing, taxation, registrations, and financial consulting.
Role Description The Digital Marketing Executive is a full-time, on-site role based in Bengaluru. This position is responsible for planning and executing digital marketing campaigns to promote Accstra.in’s accounting and business consulting services. Day-to-day tasks include managing social media channels, creating and optimizing web content, monitoring web analytics, and supporting online lead generation and brand awareness efforts. The role also involves collaborating with the business development and accounting teams to align marketing initiatives with service offerings, preparing performance reports, and recommending improvements based on data insights. The Digital Marketing Executive is expected to maintain a consistent brand voice, stay updated on digital marketing trends, and contribute to the growth of Accstra.in’s online presence.
Qualifications
- Candidates should possess strong Marketing and Social Media Marketing skills to plan, execute, and optimize digital campaigns.
- Candidates should possess effective Communication skills for creating clear messaging and collaborating with internal teams and stakeholders.
- Candidates should possess Web Content Writing skills to develop engaging and accurate content for websites, blogs, and social channels.
- Candidates should possess Web Analytics skills to interpret campaign data, track performance, and provide actionable insights.
- Relevant qualifications such as a degree in Marketing, Communications, Business, or a related field are beneficial.
- Experience with digital marketing tools and platforms (e.g., social media management tools, SEO basics, email marketing) is an advantage.
- Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment is desirable.
- Prior experience in professional services, finance, or consulting domains is a plus.
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