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1. About The India Prosperity Initiative (TIPI)
The India Prosperity Initiative (TIPI) is an objective and non-partisan initiative committed to advancing pervasive prosperity in Indian society. TIPI views prosperity as extending beyond material abundance to encompass the resources, opportunities, capabilities, and societal conditions that enable individuals and communities to realise their ambitions and potential.
TIPI seeks to deepen the understanding of prosperity in India through a multi-disciplinary, all-source approach to research, analysis, and action, and to translate insights into meaningful public discourse and action.
2. About the Role
TIPI is looking for a Social Media Manager to manage and build its public-facing digital presence. The role will be responsible for communicating TIPI's research, ideas, programs, and perspectives through its website, social media, podcast, digital content, and other online platforms.
The role will combine content creation, digital platform management, brand building, and external engagement, with a particular focus on making complex research and ideas accessible, credible, and engaging to wider audiences.
a. Key Responsibilities
● Manage TIPI's website, social media channels, and other digital platforms, ensuring that they are current, consistent, and aligned with the Initiative's positioning.
● Develop and execute TIPI's digital and social media strategy, including content planning, audience development, and platform-specific communication.
● Translate research, reports, data, insights, recommendations, and ongoing projects into accessible and engaging digital content.
● Create, edit, and publish content across formats including written posts, graphics, short-form videos, research explainers, podcasts, and other digital formats.
● Work closely with research teams to identify key findings, ideas, stories, and developments that can be communicated to external audiences.
● Manage and develop TIPI's podcast and other digital public-engagement initiatives, including content planning, guest coordination, and dissemination.
● Build relationships with influencers, creators, researchers, experts, media professionals, and other relevant external voices to strengthen TIPI's reach and engagement.
● Manage the development and implementation of digital campaigns around TIPI's research, reports, events, dialogues, and initiatives.
● Develop content calendars, workflows, editorial processes, and systems for consistent and timely communication.
● Build and coordinate a social media and content team, including internal resources and external designers, writers, video professionals, agencies, and other specialists.
● Establish and maintain TIPI's digital brand, visual identity, tone, and communication standards across platforms.
● Monitor digital performance, audience engagement, and relevant trends, and use these insights to improve TIPI's online presence and reach.
3. Desired skills
● Strong understanding of social media, digital communications, content creation, and audience development.
● Excellent writing, editing, and storytelling skills.
● Ability to simplify and communicate complex research, data, and ideas without compromising their substance.
● Strong understanding of digital brand building and content strategy.
● Experience managing websites and coordinating with designers, developers, and other digital specialists.
● Ability to build relationships with influencers, creators, researchers, media, and other external stakeholders.
● Strong content creation capabilities across written, visual, and video formats.
● Strong organisational skills and ability to manage multiple content streams and deadlines.
● Close attention to detail and commitment to quality, accuracy, and institutional credibility.
● Intellectual curiosity and an interest in India, research, public policy, development, and societal issues.
4. Eligibility criteria
● Relevant experience in social media, digital communications, content, branding, journalism, or related roles.
● Demonstrated experience managing digital platforms and developing content for an organisation, institution, publication, or brand.
● Experience communicating research, policy, data, or complex ideas to wider audiences will be an advantage.
● Experience working with external creators, influencers, agencies, or media professionals will be an advantage.
● Candidates with a strong portfolio of relevant work are encouraged to apply.
5. Role benefits
● Competitive compensation aligned with industry standards and experience.
● Reimbursements will be provided in line with organisational travel policies.
● Comprehensive medical insurance coverage as per organisational policy.
● Opportunity to build the public voice and digital presence of an emerging initiative focused on India's prosperity.
● Significant ownership over TIPI's digital communication, content, and public engagement.
● Exposure to diverse research and ideas across issues relevant to India's long-term prosperity.
● Opportunity to build and shape TIPI's social media, content, and digital communication function.
6. Role location
This is a full-time, in-office role based in Gurugram, Haryana.
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