Lineout
Website:
lineout.com
Job details:
Remote — Freelance, Hourly
Digital Analytics Specialist
About Us
Lineout is a
digital marketing agency focused on regional and community banks. Bank marketing leaders are managing more channels, tools, and data than ever, often without a clear view of what's actually driving results.
Our job is to give them clear strategy, disciplined execution, and reporting they can stand behind.
We're fully remote, with a team spanning media, design, development, and strategy. Across everything we do, we hold ourselves to two standards:
sweat the details and
own the outcome.
About The Role
You'll build and maintain the
analytics, conversion tracking, and dashboard infrastructure that keeps our client accounts measurable and gives the team reliable visibility into performance.
You'll be responsible for maintaining
accurate conversion tracking across advertising and analytics platforms, including
Google, Meta, Reddit, LinkedIn, Google Analytics, Mixpanel, and others, as well as working with tools such as
Google Tag Manager and building and managing dashboards the team can trust and act on.
This is a
technical analytics role focused on conversion tracking, data connections, and dashboarding, not preparing client-facing reports. The work includes troubleshooting tracking and data issues and keeping the underlying analytics infrastructure accurate and reliable.
The role is
remote, freelance, and hourly, and is structured as an
ongoing freelance engagement, with hours based on workload.
Expected Outcomes
Here's What Success Looks Like In This Role
- Conversion tracking is accurate and reliable across advertising and analytics platforms, giving the team confidence in the performance data used to make decisions.
- Dashboards provide accurate, current, and reliable performance data the team can trust without ongoing re-checking.
- Analytics and tracking implementations work correctly and remain reliable across the accounts and platforms you support.
- Data sources, connectors, and integrations remain functional so dashboards continue to reflect accurate information.
- Tracking and data issues are identified and resolved proactively before they affect reporting or decision-making.
- Analytics, tracking, and dashboard infrastructure is organized, documented, and maintainable by the broader team.
Key Responsibilities
- Implement, maintain, validate, and troubleshoot conversion tracking across platforms including Google, Meta, Reddit, LinkedIn, Google Analytics, Mixpanel, and others.
- Build, implement, and maintain digital analytics and tracking setups across client accounts.
- Configure and manage Google Analytics and Google Tag Manager.
- Build, maintain, and troubleshoot performance dashboards using Looker Studio or comparable tools.
- Identify, implement, and manage the data connectors and integrations required to bring data from marketing platforms into dashboards.
- Validate data accuracy and troubleshoot discrepancies, broken connections, and tracking issues.
- Monitor analytics and conversion tracking implementations and flag issues proactively.
- Document analytics, tracking, and dashboard configurations so the infrastructure remains organized and transferable.
Qualifications
- Hands-on experience implementing and maintaining conversion tracking across advertising and analytics platforms.
- Strong working knowledge of Google Analytics and Google Tag Manager.
- Experience with conversion tracking across platforms such as Google, Meta, Reddit, LinkedIn, and Mixpanel.
- Experience building and maintaining dashboards using Looker Studio or comparable data visualization tools.
- Experience working with data connectors and integrations across marketing and analytics platforms.
- Strong analytical and problem-solving skills, with the ability to troubleshoot conversion tracking and data discrepancies independently.
- Strong attention to detail, particularly around tracking implementation and data accuracy.
- Ability to work independently and take ownership of issues through resolution.
Why Join Lineout?
- Competitive compensation.
- Opportunity to take meaningful ownership of Lineout's analytics, tracking, and dashboard infrastructure.
- Focused technical work with direct impact on performance visibility and decision-making.
- Direct communication and fast decision-making.
Apply Now
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