Aastrika Midwifery Centre
Website:
aastrika.com
Job details:
About the Role
We are looking for a creative and highly skilled Designer & Video Editor to join our marketing team. This is a video-first role focused on creating compelling visual content that brings the Aastrika brand to life across digital platforms.
You will be responsible for end-to-end video production—from planning and shooting to editing and post-production—while also designing high-quality brand creatives for social media, digital campaigns, presentations, and paid advertising. The ideal candidate has a strong eye for storytelling, understands what performs well on social media, and can produce content that is both aesthetically strong and strategically effective.
You will work closely with the marketing team, clinicians, and external production partners to deliver engaging content while maintaining consistency with Aastrika's brand identity. We also encourage experimentation with AI-powered creative tools to improve efficiency and unlock new creative possibilities.
Key Responsibilities
- Edit high-quality videos for Instagram Reels, YouTube, paid advertisements, website, and other digital platforms.
- Plan, shoot, and produce video content using smartphones or DSLR whenever required.
- Create engaging motion graphics, animations, and visual effects that enhance storytelling.
- Design high-quality static creatives for social media, branding, presentations, digital campaigns, and marketing collateral.
- Develop storyboards and visual concepts for campaigns, educational content, and brand communication.
- Collaborate with internal stakeholders, clinicians, agencies, photographers, and production partners to deliver high-quality creative assets within tight timelines.
- Ensure all creative output adheres to Aastrika's brand guidelines and visual identity.
- Optimise video and creative formats for different digital platforms and paid media requirements.
- Stay updated on social media trends, editing styles, design trends, and emerging creative technologies.
- Leverage generative AI tools where appropriate to improve creative workflows, ideation, and content production.
Requirements
- 2–5 years of experience in video editing, motion graphics, graphic design, or a similar creative role.
- A strong portfolio or showreel demonstrating expertise in video editing, motion graphics, branding, and digital design.
- Proficiency in Adobe Premiere Pro, After Effects, Photoshop, Illustrator, and other relevant creative software.
- Strong understanding of short-form video storytelling and platform-specific content for Instagram, YouTube, Meta, and other social platforms.
- Experience with the complete video production workflow, including editing, colour correction, sound design, compositing, and rendering.
- Basic cinematography skills
- Strong visual storytelling, design sensibility, and attention to detail.
- Ability to manage multiple projects simultaneously while consistently meeting deadlines.
- Excellent communication and collaboration skills.
- Degree in Graphic Design, Motion Design, Animation, Visual Communication, or a related field is preferred.
Good to Have
- Experience working with healthcare, wellness, lifestyle, or consumer brands.
- Previous experience in a branding, advertising, or creative agency.
- Familiarity with AI-powered creative tools for image, video, and design generation.
- Understanding of performance creatives and digital advertising best practices.
What We're Looking For
- We're looking for someone who is equal parts designer, storyteller, and creator. Someone who understands how to craft content that not only looks beautiful but also performs across digital platforms. If you're passionate about creating impactful videos, experimenting with new creative techniques, and building a memorable brand through compelling visual storytelling, we'd love to hear from you.
Click on Apply to know more.