SUBYARTH CRAFT PVT LTD
Website:
orgonitecrystals.com
Job details:
Company Description Subyarth Craft Private Limited is a global e-commerce brand known for its premium crystal urns and a wide range of thoughtfully designed keepsakes and unique products. Operating across major international marketplaces, including Amazon in the USA, UK, Canada, Australia, and other regions, the company is committed to delivering exceptional quality and craftsmanship. Subyarth Craft blends traditional artisanal techniques with contemporary design to create meaningful, visually striking pieces that connect with customers’ personal stories and special moments. The product portfolio includes meticulously crafted urns, keepsakes, and other fine items tailored to the preferences of a discerning global clientele. Team members join a culture that values elegance, innovation, and long-term customer relationships.
Role Description The D2C Meta Ad Expert will manage and optimize Meta (Facebook and Instagram) advertising campaigns to drive direct-to-consumer sales for Subyarth Craft’s product lines. This full-time, on-site position is based in Noida and involves planning and executing performance-focused ad strategies, including audience segmentation, budget allocation, and creative testing. Day-to-day responsibilities include setting up and monitoring campaigns in Meta Ads Manager, analyzing performance metrics, preparing reports, and implementing data-driven optimizations to improve ROAS and conversion rates. The role also includes collaborating with creative and e-commerce teams to develop compelling ad creatives, landing pages, and offers that align with brand guidelines and customer insights. The expert will stay current on Meta ads best practices and platform updates to ensure continuous improvement and competitive advantage.
Qualifications
- Strong expertise in Meta (Facebook and Instagram) Ads Manager, including campaign setup, targeting, budgeting, and optimization for D2C e-commerce.
- Proficiency in performance marketing and analytics tools (e.g., Meta pixel, Events Manager, Google Analytics, dashboard reporting) to track and interpret key metrics.
- Experience in creating and testing ad creatives and copy in collaboration with design and content teams, with a focus on CTR, conversion rate, and ROAS.
- Skills in audience research, segmentation, and remarketing strategies to build and nurture high-value customer cohorts.
- Ability to conduct A/B tests, analyze results, and implement data-driven decisions to improve campaign effectiveness.
- Solid understanding of e-commerce funnels, landing page optimization, and best practices for driving sales on marketplaces and brand-owned channels.
- Strong communication, collaboration, and documentation skills, with the ability to present insights and recommendations clearly to stakeholders.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience in paid social and D2C growth.
- Previous experience in D2C brands, e-commerce, or online retail
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