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Creator Manager – Social Media, Content & Monetization
Location: Mumbai
ABOUT THE ROLE
We are looking for a hands-on Creator Manager to work closely with an established lifestyle creator with 28K+ followers, building her into a stronger, more recognisable and commercially successful creator brand.
The creator focuses primarily on healthy living, yoga, longevity, wellness and aspirational lifestyle, with content predominantly in English and a premium lifestyle positioning.
This is not a conventional social media executive role. The ideal candidate will combine social media strategy, content execution, creator management and commercial/brand partnership skills.
KEY RESPONSIBLITIES
1. Social Media & Growth
- Develop and maintain a forward-looking content calendar for Instagram and other relevant platforms.
- Identify strong hooks, formats, trends, topics and content opportunities.
- Analyse performance to understand what content works, what does not, and why.
- Improve the creator's Instagram positioning, niche, audience definition and brand recall.
- Clean up and optimise the existing social presence, including content organisation, profile presentation and removal/management of irrelevant or harmful activity such as bots.
- Plan and schedule posts, reels and stories, using automation wherever practical.
- Actively track trends, competitor/peer creators and evolving Instagram formats.
2. Hands-on Content & Creator Support
- Work directly with the creator on ideation, scripting, shooting and execution.
- Assist with reel and story editing, with strong visual taste and an understanding of Instagram-native content.
- Support shoot planning, framing, camera setup, locations, outfits, props, references and overall content aesthetics.
- Be comfortable being hands-on during shoot days and helping turn ideas into publishable content.
- Maintain consistency in the creator's overall visual identity, tone and presentation.
- Coordinate with external editors, photographers, videographers or other creative partners where required.
3. Monetization & Brand Partnerships
- Take ownership of increasing the creator's commercial opportunities and revenue.
- Identify and approach relevant brands, agencies, influencer platforms and campaign opportunities.
- Build and maintain a pipeline of prospective brand collaborations.
- Create professional media kits, rate cards, pitch templates, packages and campaign proposals.
- Negotiate and coordinate collaborations in alignment with the creator's positioning and commercial goals.
- Identify relevant campaigns where the creator can be positioned as a strong fit.
- Build long-term relationships with agencies, brands and creator platforms.
- Track leads, negotiations, campaigns, deliverables and payments.
- Develop a clear monetization strategy as the creator's audience and influence grow.
WHAT WE'RE LOOKING FOR
- Prior experience in creator/influencer management, social media management, talent management, influencer marketing, or brand partnerships is strongly preferred.
- Demonstrated understanding of Instagram, Reels, Stories, hooks, trends and content analytics.
- Some practical experience in creator monetization, influencer campaigns or brand collaborations is highly desirable.
- Strong aesthetic sense and good judgement about what looks and feels native to Instagram.
- Comfortable with basic editing tools and willing to be hands-on rather than purely managerial.
- Strong communication, follow-up, organisation and relationship-building skills.
- Commercially driven, proactive and comfortable with outreach and pitching.
- Able to work closely with a senior creator and operate with ownership, discretion and maturity.
- Mumbai-based candidates preferred.
THE IDEAL CANDIDATE
Someone who can look at a creator's Instagram and say:
“I know what is working, what needs to change, what we should post next, how we should make it better, and who we should sell it to.”
The role offers the opportunity to grow alongside the creator — with increasing responsibility, compensation and position as the creator's audience, influence and revenue scale.
Work Mode: Hybrid — WFH + office/sets/shoot days as required
Compensation: Up to ₹7.2 LPA fixed + performance-based variable
Growth: Significant salary, responsibility and title growth linked to creator growth and monetization
Click on Apply to know more.