Ajmal Perfumes India
Website:
ajmal.com
Job details:
Creative Epicure
Location: Andheri East. Mumbai
Eight or more years of experience. On premise and remote.
The role
Ajmal Perfumes is looking for a Creative Epicure. The title is unusual because the job is unusual. This is not a role about making one beautiful film. It is a role about making sure that everything we release, at the volume and the speed that performance marketing now demands, still looks like us and still looks premium.
Fragrance has become a video first category and the work is getting results. It has also converged, and a great deal of it is now difficult to tell apart. Ajmal is a premium house and intends to remain one, which means our work should be ours on sight. Building the system that makes that possible, and holding it steady while output scales, is the job.
What you will own
- The video template system for the brand, built so that what has to stay constant stays constant and what should vary is free to vary.
- The way the brand sounds and reads on screen, authored in Hindi and in English rather than written in one and translated into the other.
- The craft standard across a portfolio that runs across several price points and several audiences.
- How we work with creators, and how their work is directed so that it carries us rather than absorbs us.
- The recurring craft decisions that make our films identifiable as ours.
- The argument for all of the above at the moments when the calendar pushes back against it.
The core of the job
These four are the reason the role exists. A good deal else is negotiable and these are not.
- You can build templates. You understand that volume and speed are hygiene in this category, and that neither is an acceptable reason for quality to fall.
- You can express brand personality and visual identity strongly enough that the work stands apart in a crowded category and is recognisable before the logo appears.
- You know that a rigid template chokes creativity and cannot carry a wide range of products, so you design flexibility into the system itself instead of granting exceptions around it.
- You work video first. You think in motion, in sound and in pacing rather than in layouts that get animated later.
Who we are looking for
- Eight or more years across brand, advertising, content or production.
- An art first creative who also understands film and copy. We will consider a copy led creative just as seriously, provided the art and visual skill is strong and the video capability is real.
- A working command of film and video making. You understand framing, pacing, the edit, sound, and what is genuinely achievable inside a two day shoot.
- You love fragrance. You have opinions about scent and you can talk about a perfume without describing the bottle.
- Mastery level Hindi and English. Strength in another Indian regional language is a clear advantage.
- Mumbai based, or ready to be.
How the role works
The role is on premise and remote, and the balance between the two is something we will arrive at together. Parts of this job need a room, a shoot floor and an edit suite. Other parts need quiet and distance.
You will report to [reporting line to be confirmed]. Compensation is [band to be confirmed] and we will discuss it openly and early.
Why you might want this
You will be handed a category that currently looks much the same everywhere, and you will be asked to make one brand inside it look like itself, at scale, without slowing anything down. If you have spent years watching good craft traded away for turnaround time, this is the role where you get to build the thing that stops it.
We have said less here than we could. What you would actually build is a conversation rather than a public page, and we will be open about all of it once we are talking.
Click on Apply to know more.
