Website:
scatter.co.in
Job details:
Creative Director — Scatter
Location: Mumbai / Delhi
Experience: ~10–12 years
Reports to: CEO
CTC: 27L + 3L annual retention bonus
Scatter is looking for a Creative Director to lead the creative thinking and output across our client work.
This isn’t a role built solely around advertising campaigns. Our work ranges from social and digital content to video, performance creatives, reports, websites, thought leadership and increasingly AI-assisted creative production. We work with some of India’s and the world’s largest brands, often across very different audiences and business problems.
We’re looking for someone who can turn strategy into strong creative work and has the creative judgement to know what works, what doesn’t, and what needs improvement.
The role will lead creative across copy, design and video. You don't need to be a filmmaker, but you do need to understand storytelling, scripts, treatments, direction, editing and the craft that makes video work. You should be as comfortable reviewing a film or short-form video as you are reviewing a campaign idea, a social creative or a website.
What you’ll do
- Lead creative thinking and design across key accounts and projects.
- Translate strategy into strong creative territories, concepts and visual systems.
- Raise the quality and consistency of work across the agency.
- Review work, give clear creative direction and help teams make good work better.
- Partner closely with strategy, copy, client servicing and production rather than operate as a separate creative island.
- Lead and mentor the design/creative team while remaining hands-on when needed.
- Present and defend creative thinking to senior clients.
- Help build better creative processes, including how we use AI in ideation, visualisation and production.
- Understand that different formats require different kinds of creativity. Our range of work includes (but is not restricted to) a 300-pixel banner, social posts, a film, a website, and a 60-page report, and cannot all be approached the same way.
- Help us build a body of work that both our clients and we are proud to put our names on.
What we’re looking for
You’re probably someone who has spent enough time in an agency and a creative environment to know that good work rarely arrives fully formed. You have a strong design eye, but you're not simply an art director. You understand ideas, copy, narrative and how strategy should show up in the work. You can move comfortably between giving a team room to explore and stepping in when the work needs sharper direction. You don't need to have worked in every format we do. You do need to be curious enough to want to. And importantly, you should be excited by what AI is doing to the creative process. We’re actively figuring out where it makes the work faster, where it makes it better, and where human judgement still matters enormously.
You should have:
- A strong portfolio demonstrating ideas and design thinking, not simply execution. We want to see the problem, the thinking and what you made from it.
- Experience working across digital and content-led formats like social, video, digital campaigns, websites, performance creative and branded content. Experience beyond classic advertising formats is a definite advantage. Essentially, you will lead creative thinking across copy, design and video.
- Translate strategy into creative territories, concepts, visual systems and stories.
- Review work across formats and give clear, actionable creative direction.
- Oversee video from concept and scripting through treatment, production and edit, working closely with internal teams and external production partners.
- Raise the creative bar across the agency, not just on marquee projects but on everyday work too.
- Work closely with strategy and client servicing to ensure the creative idea remains connected to the business problem.
- Lead and mentor copy, design and video talent while remaining close to the work.
- Experience managing a team while remaining close enough to the work to intervene when quality isn't where it needs to be.
What this role is not
This is not a pure people-management role. It's also not a traditional advertising CD role focused primarily on TVCs and large campaigns. Scatter produces a large volume and variety of work, often for complex businesses. We need someone who enjoys moving between a big creative idea and the craft of making a small, everyday asset considerably better.
What success could look like?
Six to twelve months into the role, we’d hope to see:
- A noticeable and consistent improvement in the quality of creative work across copy, design and video, not just on a handful of showcase projects.
- Stronger translation of strategy into creative ideas, with fewer gaps between what we intended to say and what eventually gets produced.
- A creative team with clearer standards and better judgement, capable of producing strong work without constant senior intervention.
- Video is becoming an integral part of our creative thinking, with better concepts, scripts, treatments and finished films rather than being treated primarily as a production output.
- More work reaching clients at a standard we are already confident about, with fewer rounds required to get there.
- Clients are increasingly looking to Scatter for creative thinking and counsel, not simply execution against a brief.
- AI is becoming a natural part of the team's creative workflow, where it genuinely improves ideation, craft, speed or output.
- A growing body of work that the team, our clients and Scatter are genuinely proud to put their names on.
Accounts Scatter works with:
Open AI, Salesforce, Airtel, MG Motor, L&T Finance, Dr Fixit, ROff Tiles, Tata Capital, etc.
Please apply with a portfolio. Applications without one will not be considered. You can also email applications to engageunfoolishly@scatter.co.in
Click on Apply to know more.
