IdeateLab
Website:
ideatelab.com
Company:
https://www.linkedin.com/company/ideatelab
Seniority: Director
Industries: Advertising Services
Job details:
About Us
IdeateLab is a leading digital creative agency based in the vibrant heart of Mumbai, renowned for pushing the boundaries of creativity and innovation. We are on an ambitious journey to become India's No.1 AI-driven creative agency, transforming the landscape of brand communication through cutting-edge artificial intelligence. We believe in augmenting human ingenuity with AI, delivering unparalleled efficiency, groundbreaking creative outputs, and measurable impact for our clients.
Role Overview
The Creative Director at IdeateLab is not just a creative leader they are an architect of culture, a technologist of imagination, and a builder of teams. This is a senior leadership role for someone who has evolved with the industry, embraced AI as a creative partner, and has a proven track record of producing cinematic, high-impact content that drives measurable results.
You will own the creative vision across IdeateLab and our portfolio of brands, from concept through execution, while pioneering AI-powered content pipelines and inspiring a team to do the same.
Key Responsibilities:
1. Creative Vision & Storytelling
- Define and own the overarching creative direction for IdeateLab and all associated brands.
- Translate brand strategy into compelling visual and narrative languages that resonate across platforms.
- Bring a cinematic sensibility to every asset, short-form, long-form, digital, and campaign.
- Champion story-first thinking within the team and ensure every piece of content has a beating heart.
2. AI-Powered Content Creation & Original Series
- Serve as the primary creative force on IdeateLab's AI original series produced entirely through AI.
- Drive the full creative lifecycle of these series: from story arc and episode structure to character design, world-building, and final output, all released through AI.
- Build and manage efficient AI content pipelines using tools such as Sora, Runway, Kling, Pika, MidJourney, ElevenLabs, HeyGen, and emerging platforms.
- Ensure consistent visual language, narrative quality, and production value across all episodes and assets.
- Stay ahead of the curve on new AI creative tools, models, and workflows; implement them before competitors do.
- Translate complex AI capabilities into practical, scalable production processes for long-form series output.
3. Team Leadership & AI Enablement
- Build, lead, and mentor a multidisciplinary creative team including editors, motion designers, AI artists, and producers.
- Upskill and coach the team on AI tools and workflows, creating a culture of continuous learning and creative evolution.
- Establish SOPs and best practices for AI-assisted content creation across the organisation.
- Foster an environment where human creativity and artificial intelligence amplify each other.
4. Performance & Impact (TRP / Success Metrics)
- Own the creative quality bar and directly correlate creative decisions to content performance metrics.
- Analyse TRP, view-through rates, engagement, shares, and virality data, and iterate creative strategy accordingly.
- Partner with strategy and marketing teams to maximise asset performance across all distribution channels.
- Build a feedback loop between content analytics and creative direction.
5. Multi-Brand Creative Oversight
· Oversee creative output across all IdeateLab - managed brands, maintaining individual brand identities while driving cohesion.
· Act as the ultimate creative quality-control checkpoint before any asset goes to market.
Collaborate with brand leads to understand unique audiences and tailor creative accordingly.
· Oversee client engagements and lead the IdeateLab Creative team, ensuring delivery of high-impact, brand-aligned creative solutions.
Who You Are:
You are the rare individual who combines the soul of a filmmaker with the mind of a technologist. You have:
- A series mindset — you think in arcs, episodes, and seasons, not just individual pieces of content.
- A production background — you understand cameras, sets, post-production, and the full filmmaking lifecycle.
- A cinematic eye — composition, colour, pacing, and visual rhythm are instinctive to you.
- A storyteller's instinct — you know what makes a viewer lean in, feel something, and share.
- AI nativity — you don't just 'use AI tools'; you have built workflows, led AI video projects, and delivered results with them.
- Mythology literacy — you understand India's mythological canon and have translated it into compelling AI-driven visual content.
- Leadership presence — teams want to follow you, learn from you, and build with you.
- Data sensibility — you take creative pride but make decisions informed by performance data.
Desired Skills & Experience:
Must-Have
- Experience directing or producing long-form AI content - web series, episodic content, or TV format — preferred over purely short-form backgrounds.
- 8–15 years of experience in video production, film, digital content, or a closely related creative field.
- Demonstrated experience creating AI-generated video content — mythology or cultural storytelling preferred.
- Hands-on proficiency with at least 3–4 leading AI video/image tools (e.g. Runway, Kling, Sora, MidJourney, Pika, ElevenLabs, HeyGen, CapCut AI, or equivalents).
- Proven ability to manage and lead creative teams of 5+ people.
- A strong portfolio that includes cinematic narrative content, AI video work, and mythology / cultural storytelling.
- Experience working across multiple brands or clients simultaneously.
Good to Have
- Background in OTT, mythology IP, devotional content, or cultural entertainment segments.
- Familiarity with audience analytics platforms and content performance dashboards.
- Experience building and scaling AI content teams or departments from the ground up.
- Knowledge of Indian regional mythologies, scriptures, and visual storytelling traditions.
- Prior experience in a Creative Director or Head of Content role.
Why Join Us
This is an unparalleled opportunity to shape the future of creativity in India. You will be instrumental in leading a cutting-edge agency, working with ambitious brands, and pioneering innovative AI solutions that enable content creation at unprecedented scale. We offer a vibrant work environment, competitive compensation, and the chance to leave a legacy as we strive to become India's No.1 AI creative agency.
If you are a visionary leader who thrives at the intersection of creativity, technology, and business transformation, we invite you to embark on this exciting journey with us.
Apply now by sharing your resume with us at: chro@ideatelab.com
Click on Apply to know more.
