ADScholars
Website:
adscholars.com
Job details:
Company Description: Adscholars is a digital 360 company that helps clients grow their businesses by navigating the evolving landscape of online advertising and marketing. The team consists of digital specialists with expertise across ad technologies, sales, data and analytics, research, strategy, and planning. Adscholars supports end-to-end campaign needs in web and mobile, including ad trafficking, campaign management, and client-side communications. The company positions itself as a one-stop digital solutions partner, offering integrated services that drive performance and continuous innovation.
Skills Required for Display & Social Banner Designer / HTML5 Banner Developer1. Design Skills- Create high-quality PSD files for display and social media banners.
- Understand layout, typography, colours, and visual hierarchy.
- Design banners that follow brand guidelines.
- Create multiple banner sizes while maintaining design consistency.
- Prepare assets for developers or animation.
2. Adobe Photoshop- Strong knowledge of Adobe Photoshop.
- Organise PSD files with proper layer names and folders.
- Use Smart Objects, masks, adjustment layers, and layer styles.
- Export images in the correct formats (PNG, JPG, SVG, WebP).
3. HTML5 Banner Development- Build animated HTML5 banners using:
- HTML
- CSS
- JavaScript
- Convert PSD designs into HTML5 banners.
- Create smooth animations and transitions.
- Optimise banners for fast loading and small file sizes.
- Ensure banners work across different browsers.
4. Animation Skills- Create smooth and engaging animations.
- Understand timing, easing, and motion principles.
- Animate text, images, logos, buttons, and other elements.
- Follow animation timelines and creative briefs.
5. Banner Ad Knowledge- Understand standard display banner sizes.
- Follow IAB guidelines and ad specifications.
- Build banners that meet platform requirements.
- Keep banner file sizes within the required limits.
6. Social Media Creatives- Design banners for platforms like Facebook, Instagram, LinkedIn, and X.
- Create assets in different aspect ratios (1:1, 4:5, 9:16, 16:9, etc.).
- Aware of the social media specifications and safe area.
7. Attention to Detail- Check spelling, alignment, spacing, and image quality.
- Ensure animations run smoothly.
- Test banners before delivery.
8. Problem Solving- Troubleshoot HTML, CSS, and JavaScript issues.
- Fix browser compatibility problems.
- Optimise animations without affecting performance.
9. Communication & Teamwork- Understand creative briefs clearly.
- Effectively communicate with colleagues and clients.
- Ask questions when requirements are unclear.
- Share progress and meet deadlines.
10. Time Management- Handle multiple banner sizes and projects.
- Prioritise tasks effectively.
- Deliver work on time without compromising quality.
11. Client Communication- Communicate professionally with clients through email and meetings.
- Understand client requirements and ask questions when something is unclear.
- Provide regular updates on project progress.
- Explain design or technical decisions in simple language.
- Be open to feedback and make revisions as needed.
- Handle client discussions politely and maintain a positive attitude.
- Build good working relationships by being responsive, reliable, and solution-orientated.
12. Technical Proficiency- Have a strong understanding of HTML, CSS, and JavaScript.
- Be comfortable using Adobe Photoshop and other design tools.
- Write clean, organised, and reusable code.
- Understand responsive design and cross-browser compatibility.
- Optimise banners for performance and file size.
- Learn and adapt to new tools, technologies, and industry standards.
- Troubleshoot technical issues and find effective solutions independently.
Nice-to-Have Skills- Experience with the GSAP animation library.
- Knowledge of Google Ads, CM360, DV360, or other ad platforms.
- Familiarity with Bonzai, Celtra, Adform, ResponsiveAds or similar banner-building tools.
- Basic understanding of Git or version control.
Expected OutcomeA successful candidate should be able to:
- Design professional PSD files for display and social media banners.
- Convert PSDs into high-quality HTML5 animated banners.
- Build clean, optimised, and reusable HTML, CSS, and JavaScript code.
- Deliver banners that meet platform specifications and quality standards.
- Work independently while collaborating effectively with the creative team.
Shift Details- Australian shift: 3:30 AM IST / 4:30 AM IST (subject to business requirements)
Click on Apply to know more.
