Anabond Limited
Website:
anabond.com
Job details:
Job Description – Creative Content Writer
Department: Marketing & Branding
Job Type: Full-Time
Role: Creative Content Writer / Content & SEO Executive
Experience: 0-1 years ( Freshers )
Location: Thiruvanmiyur, Chennai, Tamil Nadu
About the Role
We are looking for a creative and versatile Content Writer to join our Marketing & Branding team. The ideal candidate should be able to transform ideas, products, campaigns, and brand messages into engaging content across digital and offline marketing platforms.
The role will involve creating content for social media, reels, website pages, SEO, marketing campaigns, branding activities, and other communication materials.
The candidate should have a strong command of English, a creative mindset, an understanding of digital marketing, and the ability to adapt writing styles for different audiences and platforms.
Key Responsibilities1. Social Media Content
- Develop creative and engaging content for Instagram, Facebook, LinkedIn, and other relevant platforms.
- Write captions, post copy, headlines, hooks, taglines, and campaign messaging.
- Create content ideas and concepts for social media posts and campaigns.
- Develop content calendars in coordination with the marketing team.
- Adapt content according to the tone, format, and audience of each platform.
- Stay updated with relevant social media trends and content formats.
2. Reel & Video Content
- Develop creative concepts and ideas for Instagram Reels, short-form videos, product videos, and brand videos.
- Write reel scripts, hooks, dialogues, voiceovers, and on-screen text.
- Convert product features and technical information into simple, engaging stories.
- Work closely with designers, video editors, and the marketing team to execute content ideas.
- Develop creative storytelling approaches for product, brand, educational, and promotional videos.
3. Website Content
- Write and update content for website pages, product pages, industry pages, landing pages, blogs, and other web sections.
- Develop clear and engaging product and brand descriptions.
- Simplify technical/product information into content that is easy for customers to understand.
- Maintain consistency in brand tone, messaging, and terminology across the website.
- Collaborate with the marketing and technical teams to collect accurate product information.
4. SEO Content
- Create SEO-friendly website content and blog articles.
- Conduct basic keyword research and identify relevant search terms.
- Optimize page titles, headings, meta descriptions, content structure, and keywords.
- Develop content based on search intent and target audiences.
- Work with the marketing team to improve organic search visibility.
- Keep track of current SEO content practices and trends.
5. Marketing & Branding Campaigns
- Develop content for marketing campaigns, product launches, promotional campaigns, brand campaigns, exhibitions, events, and other marketing initiatives.
- Create campaign concepts, taglines, headlines, key messages, and supporting copy.
- Write content for brochures, presentations, emailers, advertisements, banners, posters, catalogues, and other marketing materials.
- Help develop creative communication ideas that align with the company's brand identity.
- Maintain consistent brand messaging across different communication channels.
Required Skills
- Excellent written and verbal English communication skills.
- Strong copywriting and storytelling abilities.
- Ability to write both creative and technical/marketing content.
- Understanding of social media platforms and their content formats.
- Basic understanding of SEO, keywords, search intent, and content optimization.
- Ability to write scripts for reels and short-form videos.
- Strong research and information-gathering skills.
- Ability to simplify complex information into clear and engaging content.
- Good understanding of branding and marketing communication.
- Ability to work with designers, video editors, marketing teams, and other departments.
- Strong attention to grammar, spelling, tone, and content quality.
- Ability to handle multiple projects and meet deadlines.
Preferred Qualifications
- Bachelor's degree in English, Journalism, Mass Communication, Marketing, Advertising, or a related field.
- 0-1 years of experience in content writing, copywriting, digital marketing, social media, or a related role.
- Experience creating content for B2B, manufacturing, industrial, technology, engineering, or product-based companies will be an advantage.
- Familiarity with tools such as Google Trends, Google Search Console, keyword research tools, Canva, or similar platforms is an advantage.
What We Are Looking For
We are looking for someone who is:
- Creative – Can generate fresh ideas and concepts.
- Curious – Willing to understand products, industries, and customers.
- Adaptable – Can write everything from a social media caption to a technical website page.
- Detail-oriented – Ensures accuracy, grammar, consistency, and brand alignment.
- A good storyteller – Can turn products and information into engaging content.
- Proactive – Brings new content ideas instead of waiting for instructions.
- Collaborative – Comfortable working with designers, video teams, marketing, sales, and technical teams.
Click on Apply to know more.