INTIGLY
Website:
intigly.com
Job details:
Creative Ad director role
Engagement Type: Project-Based / Freelance
About the role
We are looking for an experienced and highly creative Creative Director with a proven track record of developing standout advertisements for social media.
This is a project-based role for someone who can transform brand objectives into powerful creative ideas, compelling scripts, memorable campaigns, and high-performing social media ads.
The ideal candidate understands how to combine storytelling, consumer psychology, platform trends, and performance insights to create advertisements that capture attention and drive action.
What you will do?
- Lead the creative direction for social media advertising campaigns.
- Develop original campaign concepts, creative territories, ad angles, and messaging frameworks.
- Write and supervise the development of engaging ad scripts, hooks, headlines, and calls to action.
- Create clear creative briefs for copywriters, designers, video editors, content creators, and production teams.
- Guide the visual style, tone, storytelling, and overall execution of each campaign.
- Develop ads for platforms such as Instagram, Facebook, YouTube, TikTok, and LinkedIn.
- Ensure every creative idea aligns with the brand’s identity, audience, and campaign objectives.
- Review scripts, designs, videos, and final creative assets before publication.
- Analyse audience behaviour, market trends, competitor campaigns, and successful ad formats.
- Collaborate with marketing and performance teams to improve creatives based on campaign results.
- Develop multiple creative variations and concepts for testing.
- Manage the creative process from initial concept to final delivery...
Skills Required :
- Proven experience as a Creative Director, Associate Creative Director, Creative Strategist, Senior Copywriter, or similar creative role.
- A strong portfolio demonstrating successful social media advertisements and campaigns.
- Exceptional ability to write and direct persuasive, engaging, and platform-specific ad content.
- Strong understanding of short-form video, digital storytelling, direct-response advertising, and social media trends.
- Ability to create attention-grabbing hooks and communicate ideas clearly within the first few seconds of an advertisement.
- Excellent understanding of branding, consumer psychology, campaign messaging, and visual communication.
- Experience working with designers, copywriters, video editors, creators, and production teams.
- Ability to manage multiple deliverables and meet strict project deadlines.
- Comfortable receiving feedback and refining creative work based on performance data.
Details of Engagement :
This is a freelance, project-based position. The scope, timeline, deliverables, and compensation will be finalised according to the requirements of each project.
Successful collaboration may lead to additional campaigns and ongoing project opportunities.
How to Apply
Please share:
- Your portfolio or relevant work samples / links in your resume
- Examples of social media ads or campaigns you have created or directed
- A brief explanation of your role in each project
- Your availability and expected turnaround time
- Your project fee or freelance rate
- A short note describing your creative process
Click on Apply to know more.
