Wirality
Website:
wirality.co
Job details:
We're Hiring | Head of Influencers & Partnerships
Location: Bangalore (On-site)
Employment Type: Full-time
Reporting To: Head of Media
Experience: 5+ years
About Wirality
Wirality is an independent, growth-driven agency operating at the intersection of culture, creativity, and performance. Through our philosophy of ART × MATH, we help brands create conversations that drive measurable business outcomes.
As brands increasingly compete for attention through creators, communities, and culture, we're building our next growth engine—and we're looking for someone to lead it.
The Opportunity
We're looking for an entrepreneurial leader to build and scale Wirality's Creator & Partnerships division from the ground up.
This is not a traditional influencer-marketing role. You'll be responsible for creating an ecosystem of creators, athletes, celebrities, founders, brands, and communities that delivers value for both our clients and our own IPs.
You'll own the strategy, systems, partnerships, revenue, and team-building required to turn this into a meaningful business vertical for the agency.
What You'll OwnCreator Network & Talent Ecosystem
- Build and maintain a segmented network of 500+ creators across categories, platforms, and formats.
- Develop relationships with talent managers, MCNs, creator agencies, and casting networks.
- Scout emerging creators and build an early-mover advantage across categories.
- Establish frameworks to evaluate creators beyond follower counts, considering engagement quality, audience fit, and storytelling ability.
- Build a roster of actors, performers, and talent for branded content and micro-drama productions.
Influencer Marketing & Campaign Ownership
- Own influencer campaigns end-to-end—from briefing and talent selection to contracting, approvals, and reporting.
- Build pricing frameworks across creator tiers, retainers, ambassador programmes, and celebrity partnerships.
- Define quality standards, engagement benchmarks, and campaign profitability metrics.
- Develop attribution frameworks that connect creator activity to business outcomes, not just impressions and reach.
- Build reporting systems that clients rely on for future planning.
Talent-Led Content Production
- Develop Wirality's branded content offering across Instagram, YouTube Shorts, and long-form formats.
- Work closely with creative and production teams on scripts, casting, shoots, and delivery.
- Build content formats around brand narratives and position them as measurable business solutions.
- Ensure production quality, operational efficiency, and profitability.
Strategic Partnerships & Business Development
- Build relationships with brands, sponsors, creators, and communities beyond our existing client roster.
- Develop sponsorship opportunities for agency-owned IPs and initiatives.
- Identify opportunities for cross-brand collaborations and co-marketing partnerships.
- Represent Wirality at creator events, industry forums, and brand conversations.
- Own and drive new business conversations, proposals, and partnerships.
Building the Division
- Create systems, playbooks, rate cards, templates, and processes that enable scale.
- Work closely with Account Management, Strategy, Media, and Creative teams to integrate creator thinking into client solutions.
- Train internal teams to identify influencer-led opportunities across existing accounts.
- Build a division that can operate independently and continue to grow over time.
Success in the First 12 Months
- Generate ₹2 crore in creator and partnership-led revenue.
- Build an active network of 500+ creators and talent partners.
- Launch creator programmes across 60% of existing agency clients.
- Deliver at least three branded content or micro-drama productions.
- Establish a scalable operating model, including playbooks, templates, pricing frameworks, and reporting systems.
We're Looking For Someone Who
- Has 5+ years of experience in influencer marketing, talent management, partnerships, media, or business development.
- Brings an existing network across creators, talent agencies, brands, entertainment, or sports.
- Has strong commercial instincts and experience owning revenue targets.
- Is excited by the challenge of building something from zero.
- Can move comfortably between boardrooms, creator meetups, production sets, and client presentations.
- Understands that creator marketing is about business outcomes, not just social metrics.
You'll Thrive Here If You
- Love building systems and relationships from the ground up.
- Think like an entrepreneur and execute like an operator.
- Enjoy spotting opportunities before the market does.
- Can balance creativity, culture, and commercial outcomes.
- Want to shape the future of creator-led marketing within a fast-growing agency.
Our Working Style
- Lead by example
- EQ over IQ
- Solutions over problems
How to Apply
Send us:
- Your updated CV
- A short note on why you'd like to build this vertical at Wirality
- Relevant case studies, partnerships, or creator campaigns you've led
📩 Apply at hr@wirality.co
Due to the volume of applications, only shortlisted candidates will be contacted.
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Click on Apply to know more.
