Savvytree
Website:
savvytree.in
Job details:
Job Title: Copywriter
Company: Savvytree
Location: Chattarpur, Delhi ( Onsite )
Experience: 1-3 years
Apply Via : https://docs.google.com/forms/d/1LrM-4DPuwA0KLoGWQBoGFFmq7GYTLXmt3rLYQ75pV5o/edit
About Savvytree:
Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.
From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:
Titan World | Helios Watch Store | IFFCO Urban Gardens | Zandu Care | Yamaha Music
to create meaningful content and achieve measurable results.
Key Responsibilities:
- Multi-Format Copywriting:
Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.
2. Creative Collaboration:
Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.
3.Digital Activation & AV Scripts:
Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.
4. Content Calendar Development:
Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.
5. Copy Ownership:
Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.
6. Deep Customer Research:
Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.
7. Strategic Messaging:
Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.
8. Trend Integration:
Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.
9. Brand Consistency:
Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.
Required Skills & Mindset:
- 1-3 years in a digital agency, working across multiple brands (MUST HAVE)
- Strong grasp of direct response copywriting fundamentals, including:
- Stages of market awareness & sophistication
- How to build personas, angles, unique mechanisms
- Emotional and psychological triggers in buying behavior
* Portfolio that includes performance-driven copies (ads, landing pages, emails) and conceptual campaigns.
* Proven experience in writing and ideating content buckets and campaign plans.
* Ability to write for both brand and performance goals balancing tone with targets.
* Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
* Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.
Click on Apply to know more.
