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Head Of Content – Consumer Wellness Platform
Location: Mumbai
Employment Type: Full-time
About the Role
Innerwise is looking for an experienced Head of Content to lead the strategy, creation, and continuous optimization of content across an AI-powered consumer wellbeing platform. The ideal candidate has successfully built and scaled content for content-heavy consumer applications, understands user behaviour and feedback loops, and can combine science, wellness, and storytelling into engaging digital experiences.
Key Responsibilities
· Own the end-to-end content strategy across mobile app, web, newsletters, video, audio, and AI experiences.
· Build scalable content systems covering neuroscience, psychology, mindfulness, Ayurveda, nutrition, sleep, relationships, and personal growth.
· Use user research, analytics, reviews, A/B testing, and customer feedback to continuously improve engagement and retention.
· Design AI-enabled content journeys, onboarding experiences, habit programs, assessments, and personalized recommendations.
· Develop editorial standards, scientific review processes, and quality assurance frameworks.
· Collaborate closely with Product, Design, AI, Marketing, and Growth teams to improve consumer experience.
· Build and lead a multidisciplinary team of editors, researchers, writers, medical reviewers, and creators.
Ideal Candidate
· 7+ years of experience leading content for consumer-facing, content-heavy digital products or mobile applications.
· Strong understanding of consumer behaviour, engagement metrics, retention, and user feedback-driven content optimization.
· Experience working with product teams to build personalized content journeys and improve user experience.
· Excellent knowledge of neuroscience, psychology, behavioural science, wellness, or health education.
· Experience using AI tools to scale content creation, personalization, and discovery.
· Exceptional editorial judgment, storytelling, and communication skills.
· Proven experience building and managing high-performing editorial and creative teams.
Preferred Experience
· Consumer wellness, health, learning, meditation, fitness, or self-improvement platforms.
· Experience with content analytics, SEO, user research, community insights, and experimentation.
· Experience building trusted knowledge libraries and AI-assisted content ecosystems.
What We Are Looking For
- A consumer-first content leader who understands how people learn, engage, and build habits through digital products. Someone who can transform user insights into meaningful experiences and build a world-class, evidence-informed content platform powered by AI.
Click on Apply to know more.