Vidrow
Website:
vidrow.co
Job details:
About Vidrow
Vidrow is a creative and performance marketing agency founded by IIT Kanpur alumni who moved from tech into marketing. We make video ads built around business goals, from brand awareness to conversions, and run branding, performance and 360° campaigns for companies like InMobi, ShareChat, Vyapar, Testbook and ApnaMart.
The role
You'll learn how to crack the toughest marketing problems startups face, one execution plan at a time. Every plan you ship decides what someone's feed looks like, and whether it stops their scroll or gets ignored.
We move fast. We make 400+ creatives a week to start, and you'll sit at the center of that pace, making real calls on how work gets made instead of just keeping up with it.
What you'll own
- Planning: Turn every brief into an execution plan. That means choosing formats and routes (AI-generated, creator-led, in-house or production house), setting the sequence, and estimating the cost in time and money.
- Resolution: Be the single point of resolution for everything a creative needs. On the creative side that's scripts, voiceovers, locations, props, motion templates and last-minute reshoots. On the operational side it's approvals, client inputs, asset handovers, usage rights, invoices and follow-ups. Nothing stalls because something wasn't sent.
- Partner network: Build and maintain a database of creators, production houses, editors, voice artists, studios and AI tools. Keep their commercials, turnaround times, strengths, availability and track record of performance. Scout and onboard new partners ahead of demand, and run the editor bench with post-production.
- Process: Agree on scope, give honest estimates, flag blockers early with a suggested fix, and when priorities change, show the trade-off so pod leader can decide, and keep internal teams and clients updated as things change.
- Quality: Be the last check before anything reaches a client's feed.
- Close the loop: Track what shipped and what performed. Use that to plan the next batch and decide which partners get more work.
What you'll need
- A "figure it out" instinct. To you, "I don't know who can do this" is a problem to solve, not a reason to wait.
- The judgement to make calls quickly on route, priority and trade-offs, and to own the outcome.
- Systems thinking: you build trackers and processes so the same problem doesn't come back.
- An eye for detail and for creative quality. You can tell a good ad from a forgettable one and explain why.
- Clear written and verbal communication with creative teams, partners and clients.
- Comfort with spreadsheets, project-management tools and collaboration platforms.
- A bachelor's degree in Media, Communications, Business or a related field, or equivalent practical experience.
Why join
- You'll build planning and resourcing as real skills: reading a brief, judging the fastest right route, knowing exactly who can deliver it, and making quality calls at speed. You'll see up close what makes an ad convert and what makes it flop. Do this well and it's a direct path to bigger creative and strategic ownership at Vidrow.
Click on Apply to know more.
