Arabian Aroma
Website:
arabianaroma.in
Job details:
Content Creator & Social Media Executive
Company: Arabian Aroma
Location: Kanpur, Uttar Pradesh
Job Type: Full-Time | On-Site
Department: Marketing & Creative
About the Role
Arabian Aroma is looking for a creative and proactive Content Creator & Social Media Executive to join our marketing team.
The ideal candidate should understand social media trends, short-form video content and digital storytelling. This role involves creating engaging content for platforms such as Instagram and YouTube, participating in content shoots, managing social media activities and helping strengthen the brand’s digital presence.
The position is suitable for someone who is comfortable working both in front of the camera and behind the scenes as part of the content creation process.
Key Responsibilities
• Create engaging short-form content including Reels, videos, stories and social media posts.
• Participate in product shoots, campaign videos and other brand content.
• Be comfortable appearing on camera when required for brand content.
• Develop content concepts, hooks, scripts and storytelling ideas aligned with the brand.
• Research current social media trends, formats, audio trends and content opportunities.
• Plan and maintain a structured social media content calendar.
• Publish and manage content across Instagram, YouTube and other relevant platforms.
• Write engaging captions and assist with content-related copy.
• Coordinate with graphic designers, video editors, influencers and the internal marketing team.
• Assist in planning content for product launches, campaigns, festivals and promotional activities.
• Monitor comments, messages and audience interactions.
• Track content performance using metrics such as reach, engagement, views, watch time and follower growth.
• Analyse successful and underperforming content and suggest improvements.
• Continuously experiment with new content formats and creative ideas.
Skills & Qualifications
• Strong understanding of Instagram, Reels, YouTube Shorts and current social media trends.
• Good content ideation and storytelling skills.
• Comfortable communicating and presenting on camera when required.
• Ability to understand what makes short-form content engaging and shareable.
• Basic understanding of video shooting, framing, lighting and content production.
• Familiarity with basic video editing tools will be an advantage.
• Good written and verbal communication skills.
• Professional working proficiency in Hindi and English.
• Ability to work collaboratively with creative and marketing teams.
• Strong attention to detail and ability to manage multiple content requirements.
• Prior experience in content creation, social media management, digital marketing or a related role is preferred.
What We Are Looking For
We value creativity, communication ability, content sense and execution skills.
You should enjoy experimenting with content, understand social media culture and be able to convert ideas, trends and product stories into engaging digital content.
Candidates with a portfolio, Instagram page, YouTube channel, previous brand work or examples of content they have created are encouraged to share them with their application.
Equal Opportunity
Click on Apply to know more.