AnyMind Group
Website:
anymindgroup.com
Job details:
We are looking for a dynamic Content & Creator Manager who understands the creator ecosystem and can work across influencer marketing, YouTube, content partnerships, and creator monetisation. The role will involve managing end-to-end influencer marketing initiatives while also identifying and developing new opportunities across Creator Growth & Monetisation (CG), YouTube channels, content IPs, and AnyCreator Stream (YouTube Live Streaming). The ideal candidate should be comfortable working with brands, agencies, creators, YouTube channels, and internal teams, with a strong understanding of how creators and content can be transformed into scalable business opportunities. This is a hands-on role that combines creator management, campaign execution, outreach, opportunity development, and ecosystem building.
What You'll Do:
- Influencer Marketing & Creator Management
- Manage end-to-end influencer marketing campaigns across platforms and creator categories.
- Work closely with creators and influencers for campaign briefings, content development, deliverables, timelines and execution.
- Identify relevant creators based on brand objectives, audience, content category and campaign requirements.
- Support creator negotiations, commercials, contracting and campaign coordination.
- Work closely with internal Influencer Marketing, Strategy, Operations and Account teams to ensure smooth campaign delivery.
- Build and maintain strong relationships with creators, talent managers and creator networks.
- Identify new and emerging creators who can be developed into long-term brand partners.
- Creator Growth & YouTube Channel Development
- Support the growth of the Creator Growth & Monetisation (CG) business by identifying and onboarding relevant YouTube channels, publishers and content partners.
- Conduct outreach to YouTube creators, publishers and channel owners to explore potential partnerships with AnyMind.
- Evaluate channels based on content quality, audience, scale, monetisation potential and brand suitability.
- Identify opportunities to monetise creator and publisher ecosystems through advertising, brand integrations, content partnerships and other revenue streams.
- Build a strong pipeline of YouTube channels and content partners across relevant categories.
- Develop long-term relationships with creators and publishers beyond individual campaigns.
- AnyCreator Stream & YouTube Live
- Support the development and growth of AnyCreator Stream, AnyMind’s YouTube Live Streaming solution.
- Identify and onboard relevant YouTube Live creators and gaming/content channels onto the platform.
- Build relationships with streamers and understand their content, audience and monetisation requirements.
- Explore opportunities for brands to integrate with live-streaming creators through sponsorships, branded integrations and customised formats.
- Outreach & Business Opportunity Development
- Proactively conduct outreach to creators, YouTube channels, publishers, agencies and potential partners.
- Build and maintain a structured pipeline of creator, channel and content partnership opportunities.
- Explore new categories, creator segments and markets that can contribute to the growth of the Content & Creator business.
- Participate in client discussions, pitches and solution development where creator/content expertise is required.
- Work with the leadership team to identify new business opportunities across Influencer Marketing, Creator Growth, YouTube, Live Streaming and Affiliate/Commerce-led solutions.
- Support proposal development and commercial discussions when required, while the primary focus remains on opportunity identification and ecosystem development.
Who You Are:
- 3–6 years of experience in Influencer Marketing, Digital Media, YouTube, Creator Management, Content Partnerships, MCNs or the broader creator economy.
- Strong understanding of the Instagram & YouTube and creator ecosystem.
- Experience working directly with creators, influencers, publishers or talent managers.
- Hands-on experience in managing influencer marketing campaigns and creator deliverables.
- Understanding of YouTube channel monetisation, content formats and creator business models.
- Strong communication, relationship-building and outreach skills.
- Ability to identify opportunities and convert creator/content relationships into potential business opportunities.
- Good understanding of brand integrations, sponsorships and branded content.
- Strong project management skills with the ability to manage multiple creators, campaigns and stakeholders simultaneously.
- Comfortable working in a fast-paced environment with evolving priorities.
Good to Have:
- Existing relationships with YouTube creators, publishers, gaming creators or content partners.
- Experience with YouTube MCNs / channel management.
- Experience with YouTube Live Streaming or gaming content.
- Understanding of creator monetisation, content IPs and publisher partnerships.
- Exposure to affiliate marketing, creator commerce or performance-led creator solutions.
- Experience working with creator platforms, talent agencies or digital media companies.
- Strong interest in emerging creator formats, AI-led content and new monetisation models.
What This Role Offers
- Opportunity to work across Influencer Marketing, YouTube, Creator Growth and Live Streaming.
- Direct exposure to creators, publishers, brands and the broader digital content ecosystem.
- Opportunity to help build and scale new creator-led business opportunities within AnyMind.
- Exposure to emerging areas such as YouTube Live, creator monetisation, content IPs and creator commerce.
- A role that combines creator management, campaign execution, ecosystem development and strategic opportunity building.
Additional Benefits
- Competitive salary
- Annual paid leaves (30 days which includes casual leave, sick leave and earned leave).
- All-hands Meeting (after probation)
- Flexible working environment.
- Over and above Health Insurance for self, spouse, two children. Insurance Premium amount borne by the company.
- Working hours: 10 am - 6:30 pm (Mon - Fri).
- Online and offline company events (TGIF, birthday and holiday events, etc.).
- Events (TGIF, birthday and holiday events, etc.
- fun events at office
Click on Apply to know more.
