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Role purpose
Own influencer-marketing campaigns and client relationships end to end while guiding associates and interns. The Manager must combine structured execution, creator understanding, client confidence and the ability to prevent escalations. Strong creator-specific scripting is highly preferred; a candidate who can independently lead both campaign management and scripting is a plus.
Key responsibilities
- Own assigned brands from mandate understanding and planning through creator onboarding, content approval, go-live, reporting and closure.
- Translate client requirements into clear internal actions, timelines, creator briefs and measurable deliverables.
- Scout across mid, macro, celebrity, regional and niche profiles according to audience, brand fit and campaign objective.
- Manage outreach, negotiations, contracts, timelines, revisions, approvals, posting and payment readiness.
- Write, review or improve creator-specific concepts and scripts that feel natural to the creator while meeting brand claims and deliverables.
- Maintain accurate trackers, approvals, commercials, status records and escalation notes in Company systems.
- Manage client and creator communication professionally; identify risk early and resolve routine escalations without transferring every matter to senior management.
- Allocate work to associates and interns, review output, give feedback and ensure deadlines are closed without repeated reminders.
- Support pitches, campaign strategy, case studies, retention initiatives and expansion opportunities for existing accounts.
Must have
- 1+ years of Hands-on influencer-marketing experience with an agency, brand or creator-management company; agency experience strongly preferred.
- Evidence of independently managing multiple campaigns and meaningful creator volumes.
- Strong written and verbal communication, negotiation, prioritisation and client-handling ability.
- Comfort with trackers, reporting, commercials, agreements and deadline-led coordination.
- Ability to work onsite in South Delhi and operate with high ownership in a small, fast-moving team – non negotiable.
Preferred
- Existing creator, talent-agent or celebrity-manager network.
- Strong scripting, content strategy or copywriting portfolio.
- Experience supervising junior team members and retaining demanding client accounts.
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