Website:
ihmconnect.com
Job details:
Company Description IHM Connect delivers smart ERP solutions that help businesses streamline operations and drive growth across sectors such as education, real estate, and manufacturing. The company focuses on reducing inefficiencies, enhancing productivity, and enabling organizations to fully leverage technology. Its flagship product, Campus Connect, simplifies school operations through integrated finance, HR, attendance, and result management tools. Across industries, IHM Connect’s systems provide real-time data and insights that support better decision-making and more efficient processes. As the company expands into new markets, it remains committed to offering adaptable, user-friendly ERP solutions that transform how organizations operate.
Role Description The Content Creator and Brand Management role is a full-time, on-site position based in Hyderabad. This role involves planning and producing digital content such as social media posts, website copy, blogs, case studies, and marketing collateral that clearly communicate IHM Connect’s value propositions. The Content Creator will manage brand messaging across channels, maintain consistent visual and verbal identity, and collaborate with marketing and product teams to support campaigns and product launches. Daily responsibilities include researching industry trends, drafting and editing content, optimizing materials for engagement and lead generation, and tracking performance metrics to refine content and branding strategies. The role also includes coordinating with design resources, supporting events or webinars, and ensuring alignment of all communication with IHM Connect’s mission and target audiences.
Qualifications
- Strong content creation skills, including copywriting for web, blogs, social media, and marketing materials.
- Experience with brand management, including brand positioning, messaging, and maintaining consistent visual/verbal identity.
- Knowledge of digital marketing practices, such as social media management, basic SEO, and content marketing.
- Ability to conduct structured research on industry trends, competitors, and customer needs to inform content and campaigns.
- Proficient editing and proofreading skills with attention to detail, grammar, and clarity.
- Familiarity with design collaboration and basic understanding of tools like Canva, Figma, or Adobe Creative Cloud (plus).
- Excellent written and verbal communication skills in English and strong storytelling abilities.
- Ability to work collaboratively with cross-functional teams and manage multiple projects and deadlines.
- Bachelor’s degree in Marketing, Communications, Journalism, Media, or a related field (or equivalent practical experience).
- Experience in B2B software or ERP solutions, especially in education, real estate, or manufacturing, is an advantage.
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