Manifest Hospitality
Website:
sorano.in
Job details:
Community & Experiences Manager
Sorano | Mumbai
The Role
We’re looking for someone who understands that a great restaurant is more than food and drinks.
It becomes a place people want to belong to.
Sorano Mumbai is being built as an all-day restaurant and bar whose personality can evolve through the day — from dining to aperitivo, drinks, music and a sophisticated late-night energy.
We’re looking for someone who can help build the community, culture and social life around it.
This is not a desk-bound social media role.
You will be out in the city, meeting people, building relationships, creating collaborations, programming experiences, hosting guests and helping make Sorano a place Mumbai wants to return to — at different times and for different reasons.
Your job is ultimately to help us:
Build the room. Build the community. Build the habit.
What You'll Own
1. Events & Experiences
- Build and execute a strong monthly calendar of events, collaborations and experiences
- Develop recurring properties that can become synonymous with Sorano
- Work across music, food, drinks, art, design, culture, fashion and other relevant worlds
- Identify and coordinate artists, DJs, collaborators, guest bartenders, creators and partners
- Own the journey from concept and promotion to guest list, RSVPs and on-ground execution
- Measure events by attendance, guest quality, revenue, repeat participation and long-term brand value — not simply by the number of events conducted
2. Aperitivo & Daypart Programming
Help create distinct reasons to visit Sorano through the day.
This could include:
- Aperitivo and after-work rituals
- Early-evening drinks and social occasions
- Dinner programming
- Weekend experiences
- Sunday formats
- Late-night programming
The objective is not constant discounting or generic "happy hours."
It is to create recognisable Sorano rituals and occasions that people build into their lives.
3. Nightlife & Building the Room
As dinner moves into late evening, Sorano should be capable of developing a different energy.
You will help:
- Build the right late-night audience
- Develop relationships with people who bring other people
- Create relevant DJ/music and nightlife programming
- Work closely with operations and the bar team to manage the transition from dinner into late night
- Build a strong base of regular late-night guests
- Understand which nights should carry energy and how to create density rather than simply running events
- Be physically present for important evenings and know what's actually happening in the room
We want someone who can walk through Sorano at midnight and understand:
Who is here? Who should be here? Who keeps coming back? And what will make this room even better next week?
4. Community & City Partnerships
Build a genuine network across Mumbai.
Relevant communities could include:
- Fashion and design
- Art and music
- Advertising, media and entertainment
- Founders and entrepreneurs
- Finance and business
- Hospitality
- Creators and tastemakers
- Corporate communities
- Expats
- Premium residential communities
- Hotels, concierges and lifestyle networks
- Other culturally relevant communities and brands
Develop collaborations that introduce Sorano to the right new audiences and convert those introductions into repeat relationships.
5. Creators, Tastemakers & PR
- Build direct relationships with relevant Mumbai creators and tastemakers
- Look beyond follower counts to identify people who genuinely influence where their communities eat, drink and socialise
- Develop organic and paid collaborations where appropriate
- Host creator and community experiences
- Brief and coordinate with the PR agency on launches, events and stories
- Track the effectiveness of collaborations rather than simply reporting reach
6. Regulars, VIPs & CRM
A great restaurant should know its people.
You will help build and maintain a segmented guest community including:
- Regulars
- VIPs
- High-frequency guests
- Aperitivo guests
- Late-night regulars
- Event attendees
- Creators and tastemakers
- Corporate contacts
- Community leaders
- Lapsed guests
Use the database intelligently for personalised outreach, relevant invitations, birthdays, anniversaries, events and reactivation.
The objective is not merely to collect phone numbers.
It is to create relationships.
7. Social & Real-Time Storytelling
Our social media agency manages regular content creation and publishing.
Your role is to make sure the agency understands what is actually happening inside Sorano.
You will:
- Feed the agency stories, people, events and moments worth amplifying
- Capture spontaneous on-ground content when required
- Ensure important events and collaborations receive proper coverage
- Identify real-time opportunities
- Monitor community conversations and ensure important DMs/comments don't get lost
- Keep the digital representation of Sorano connected to the energy of the actual restaurant
8. Reputation & Guest Relationships
- Monitor guest feedback and online reviews
- Ensure feedback reaches the relevant operating teams
- Coordinate recovery of negative guest experiences
- Encourage genuine reviews from happy guests
- Identify regulars and build deeper relationships with them
- Help create a culture in which guests feel recognised
How We'll Measure Success
We care about outcomes, not activity for activity's sake.
Key measures will include:
- Event attendance and commercial performance
- RSVP-to-attendance conversion
- Event-driven revenue
- Aperitivo covers and beverage revenue
- Growth of early-evening traffic
- Dinner-to-late-night retention
- Late-night footfall and bar revenue
- Repeat participation in programmed experiences
- Relevant community partnerships created
- Growth and activation of the guest database
- Regular/VIP guest development
- Effectiveness of creator collaborations
- Guest acquisition attributable to activations wherever measurable
- Online reputation and guest-response discipline
- ROI against event, influencer and community spends
Who We're Looking For
You may come from:
Premium restaurants & bars / nightlife / luxury hospitality / experiential marketing / events / lifestyle PR / members' clubs / music & entertainment / fashion & lifestyle brands / community building.
We're less interested in your exact previous designation than in whether you understand people, culture and hospitality.
You should be:
- Extremely social and a natural relationship-builder
- Well connected — or exceptionally capable of becoming well connected — in Mumbai
- Culturally curious and aware of what's happening in the city
- Comfortable hosting and working a room
- Creative but commercially grounded
- Strong at execution, not just ideas
- Comfortable dealing with VIPs, artists, creators, agencies, partners and guests
- Organised enough to manage several activations simultaneously
- Comfortable working evenings, weekends and late nights when the role requires it
- Someone who genuinely enjoys restaurants, bars, music and hospitality
This role is probably not for you if:
You're primarily looking for a social-media/content-posting role, prefer working entirely from a desk, or believe an event is successful because it generated Instagram reach.
We're looking for someone who wants to build something people want to be part of.
About Sorano
Sorano is a contemporary Italian restaurant and bar built around generous food, great drinks and warm hospitality.
For Mumbai, we're taking that idea further — creating a restaurant that can move naturally from dining into aperitivo, drinks, music and late-night energy while remaining unmistakably Sorano.
We're looking for the person who can help build the community around it.
Click on Apply to know more.
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