Parle Products Pvt. Ltd
Website:
parleproducts.com
Job details:
Purpose of the role:
To drive end-to-end E-commerce and Quick Commerce growth across marketplace platforms through effective media planning, campaign execution, listing optimization, performance analysis, and stakeholder management. The role will be responsible for improving product visibility, discoverability, conversion, and sales across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, Big Basket, and other relevant commerce platforms.
Key Responsibilities:
1.Commerce Media Planning & Execution:
- Plan, execute, monitor, and optimize campaigns across Amazon Ads, Flipkart Ads, Blinkit Ads, Zepto Ads, Swiggy Instamart Ads, BigBasket Ads, and other retail media platforms.
- Manage campaign budgets, bidding strategies, keyword optimization, audience targeting, and performance tracking.
- Drive key performance metrics including ROAS, sales, conversion rate, share of search, share of voice, visibility, and new-to-brand acquisition.
2.Marketplace & Listing Optimization
- Ensure product listings are optimized through relevant keywords, product titles, descriptions, images, A+ Content, and Brand Store enhancements.
- Monitor product discoverability, search rankings, category visibility, and conversion performance.
- Coordinate with internal teams, agencies, and platform partners for timely listing updates, product launches, promotional activations, and content enhancements.
3.Analytics, Reporting & Stakeholder Management
- Analyze campaign, sales, and marketplace performance data to generate actionable insights and recommendations.
- Prepare daily, weekly, and monthly performance dashboards and review presentations.
- Collaborate with Brand, Sales, Supply Chain, Agency, and Platform Partner teams to drive business growth and execution excellence.
- Track category trends, competitor activities, platform innovations, and emerging growth opportunities.
Skills Required:
- Amazon Marketing Services (AMS)
- Flipkart Ads Platform
- Blinkit Ads, Zepto Ads & Instamart Ads
- Marketplace & Retail Media Management
- Listing Optimization & Discoverability Management
- Keyword Research & Bidding Optimization
- Microsoft office & Reporting
- Data Analysis & Performance Measurement
- Presentation & Communication Skills
Qualifications: Bachelor’s degree in marketing, Commerce, Business Admin, or related field
Experience: 3–6 years of experience in E-commerce, Marketplace Advertising, Retail Media, or Quick Commerce Marketing. Hands-on experience managing Amazon, Flipkart, and Quick Commerce advertising platforms is mandatory. FMCG experience preferred.
Click on Apply to know more.
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