Website:
koda.co.in
Job details:
Title: Client Acquisition Manager-B2B Agency
Location: Bengaluru
Work Mode: Full-time | On-site
Experience: 3–6 years
Industry: B2B Digital Marketing / SaaS / Technology
Department: Business Development & Growth
Reporting To: Founder
We are looking for a Client Acquisition Manager for Koda who can take ownership of new business right from identifying the right prospects to converting them into long-term Koda clients.
The Role
This is a new client acquisition and revenue-focused role.
You will be responsible for identifying potential B2B/SaaS/technology clients, initiating conversations with decision-makers, understanding their business and marketing challenges, presenting Koda’s capabilities, managing the sales pipeline and closing new accounts.
The ideal candidate understands that selling an agency is not about selling individual services. It is about understanding a client's business problem and positioning the right marketing solution around their growth objectives. Ideal profile should be someone who has prior experience of being in a similar role with an agency.
You will work closely with Koda's strategy, content, performance marketing, SEO, design and leadership teams to develop relevant proposals and pitches for prospective clients.
1. New Client Acquisition
- Identify and build a pipeline of potential B2B, SaaS and technology clients.
- Prospect through LinkedIn, email, outbound campaigns, referrals, databases, networking and other relevant channels.
- Research target companies, their ICP, business model, marketing maturity, competitors and growth challenges.
- Identify relevant decision-makers such as Founders, CEOs, CMOs, Marketing Heads, Growth Heads and Business Heads.
- Initiate meaningful conversations rather than relying on generic sales pitches.
- Generate qualified meetings and sales opportunities for Koda.
2. Consultative Selling
- Understand the prospect's business, revenue model, target audience and current marketing challenges.
- Identify gaps across areas such as SEO, AI search visibility, content, demand generation, paid marketing, LinkedIn, ABM and marketing automation.
- Position Koda's services as business solutions rather than individual deliverables.
- Conduct discovery calls and sales presentations with senior stakeholders.
- Communicate Koda's value proposition clearly and confidently.
3. Proposal & Pitch Management
- Work with internal teams to create customized proposals, pitches and marketing strategies.
- Develop compelling presentations based on the prospect's business objectives.
- Coordinate audits, discovery exercises and strategy discussions where required.
- Present proposals and commercials to prospects.
- Handle objections, negotiations and commercial discussions.
- Drive opportunities through the complete sales cycle until closure.
4. Pipeline & CRM Management
- Maintain an accurate and healthy sales pipeline.
- Track leads, meetings, proposals, negotiations and closures through the CRM.
- Follow up consistently and strategically with prospects.
- Maintain clear visibility of pipeline value, probability and expected closure dates.
- Share regular sales forecasts and pipeline reports with leadership.
5. Client & Relationship Development
- Build strong relationships with prospects and decision-makers.
- Understand changing client requirements and identify opportunities for additional services.
- Develop referral and partnership opportunities.
- Maintain relationships with prospects even when they are not immediately ready to buy.
What We're Looking For
- 3–6 years of experience in B2B sales, business development, client acquisition or agency sales.
- Prior experience in a digital marketing agency, B2B SaaS company, technology company or related environment is strongly preferred.
- Proven experience in acquiring new clients and meeting sales/revenue targets.
- Strong understanding of B2B sales cycles and consultative selling.
- Excellent communication, presentation and negotiation skills.
- Comfortable speaking with CXOs, Founders, CMOs and senior marketing stakeholders.
- Ability to understand digital marketing services and translate them into business outcomes.
- Strong prospecting and follow-up skills.
- Experience using LinkedIn and other prospecting tools.
- Experience with CRM and sales pipeline management.
- Strong commercial acumen and ability to negotiate effectively.
You Will Be a Great Fit If You
- Enjoy hunting for new business rather than waiting for inbound leads.
- Can turn a cold prospect into a meaningful business conversation.
- Are comfortable selling to senior decision-makers.
- Understand the difference between a lead, a qualified opportunity and a sales-ready prospect.
- Can ask the right questions before pitching a solution.
- Are curious about technology, SaaS, AI and digital marketing.
- Are target-driven without being overly transactional.
- Can work independently and take ownership of revenue outcomes.
- Are comfortable working in a fast-moving agency environment.
Key Performance Indicators (KPIs)
Success in this role will be measured through:
- Qualified leads generated
- Discovery meetings conducted
- Sales-qualified opportunities created
- Proposal/pitch conversion rate
- New clients acquired
- New business revenue generated
- Average deal value
- Sales pipeline value
- Lead-to-client conversion rate
- Sales cycle duration
- Revenue from new accounts
Compensation
Competitive fixed salary + performance-based incentives.
The compensation structure will be aligned with experience and demonstrated ability to generate and close new business.
How to Apply
Send your resume to nitasha@koda.co.in along with a brief note highlighting:
- Your experience in B2B/agency sales
- The type of clients you have acquired
- Your average deal size
- Your sales/revenue targets
- Your achievements against those targets
If you are someone who enjoys finding opportunities, starting conversations and turning them into long-term business relationships, we'd love to hear from you.
Click on Apply to know more.
