Akshayakalpa
Website:
akshayakalpa.org
Job details:
Company Description Akshayakalpa Organic is India’s first certified organic dairy enterprise, combining scientific methods with traditional dairy farming to deliver high-quality, nutritious products. The organization follows a farmer-first, planet-friendly model, focusing on ethical, sustainable practices from fodder cultivation to final packaging. Organic, chemical-free, and hormone-free inputs ensure that milk and milk-based products are rich in nutrition and taste while remaining free from antibiotics and preservatives. Akshayakalpa empowers its farmer community through entrepreneurship initiatives that promote humane and profitable farming. Its farm-fresh and A2 milk form the base for a range of organic products like curd, ghee, butter, paneer, and artisan cheese, all reflecting a strong commitment to sustainability and quality.
Role Description The City Head – BTL Marketing role is a full-time, on-site position based in Pune City. The individual in this role will lead below-the-line (BTL) marketing initiatives, including planning and executing local campaigns, events, and activations to build brand awareness and drive demand for Akshayakalpa Organic products. Responsibilities include developing city-level marketing plans, coordinating with sales teams, managing vendor and agency relationships, and ensuring effective execution across retail outlets, residential communities, and other local channels. The role involves analyzing market data, tracking campaign performance, optimizing activities based on consumer insights, and maintaining consistent brand messaging. The City Head will also collaborate with cross-functional teams to align marketing efforts with overall business objectives and local growth targets.
Qualifications
- Candidates should possess strong skills in Market Planning and Marketing Management to design and oversee effective city-level BTL strategies.
- Candidates should possess skills in Market Research to understand local consumer behavior, competitor activities, and emerging opportunities.
- Candidates should possess Sales-related skills to support field teams, drive conversions through on-ground campaigns, and link marketing activities to revenue outcomes.
- Candidates should possess Public Relations skills to build local brand visibility, manage community and partner relationships, and represent the brand at events.
- Relevant experience in BTL or field marketing, preferably in FMCG, food, or consumer goods sectors.
- Strong communication, negotiation, and stakeholder management abilities.
- Proven capability to work in fast-paced environments, manage multiple campaigns, and deliver measurable results.
- Bachelor’s degree in Marketing, Business, or a related field; a postgraduate qualification in marketing or management is an advantage.
- Comfort with data analysis tools and basic reporting to evaluate campaign performance and ROI.
- Commitment to ethical practices and interest in sustainability and organic products
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