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Company Description Saiyam Labs is a tech studio that helps product teams build and scale products faster, whether they need a few engineers or full end-to-end product ownership. The team provides contract engineers across Android, iOS, backend, DevOps, QA, AI/ML, and GenAI, as well as complete product builds from idea to launch and ongoing operations. Saiyam Labs also supports growth and marketing strategy, creating product growth plans and go-to-market approaches that extend beyond development. The company builds and runs its own products, including BusinessX and SaiyamAI with 180K+ downloads, giving it hands-on experience in shipping, growing, and maintaining products. Saiyam Labs is based in Indore, India, operates remote-first, and collaborates with teams worldwide.
Role Description The Chief Marketing Officer (CMO) is a full-time, on-site role based in Indore, responsible for owning Saiyam Labs’ overall marketing vision and execution. This role leads the development of comprehensive marketing strategies for both client services and in-house products, including positioning, messaging, and go-to-market plans. Day-to-day responsibilities include overseeing market research, brand management, performance marketing, and public relations to strengthen Saiyam Labs’ presence in global tech markets. The CMO will collaborate closely with product, sales, and engineering leaders to align growth initiatives, drive qualified demand, and support revenue goals. This role also involves building and mentoring a marketing team, setting measurable KPIs, managing budgets, and continuously optimizing campaigns and channels based on data-driven insights.
Qualifications
- Demonstrated expertise in Market Planning and Marketing Management, with the ability to design and lead integrated marketing strategies.
- Strong Market Research skills to analyze customer needs, competition, and industry trends for data-informed decision-making.
- Experience in Public Relations, brand communication, and reputation management across digital and traditional channels.
- Background in Sales collaboration, including supporting pipeline generation, go-to-market execution, and revenue-focused marketing.
- Proven experience in a senior marketing leadership role, preferably in technology, SaaS, or product-focused organizations.
- Ability to build, lead, and mentor diverse, cross-functional marketing teams and work effectively with global stakeholders.
- Strong analytical mindset with proficiency in marketing analytics, performance metrics, and budget management.
- Excellent written and verbal communication skills in English; ability to craft clear, compelling narratives for different audiences.
- Experience with digital marketing channels (e.g., content, social, paid media, email, SEO) and product-led growth strategies.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a
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