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Company Description SetLup is building one of India’s fastest-growing distribution networks for new and emerging consumer brands. The company enables brands to access the $600bn market through a “plug and play” distribution network of traditional distributors and retailers. SetLup leverages technology and data to create efficient, scalable routes to market and improve visibility across the value chain. Team members work at the intersection of consumer brands, rural commerce, and digital enablement, contributing directly to the growth of high-potential products in underserved regions.
Role Description The Channel Partnerships Manager is a full-time, on-site role based in Bengaluru, responsible for developing and managing strategic relationships with distributors, retailers, and other channel partners. In this role, the individual will identify and onboard new channel partners, negotiate commercial terms, and ensure partners have the support, tools, and information needed to represent SetLup’s portfolio effectively. The role includes monitoring partner performance, analyzing data to identify opportunities for growth, and collaborating with internal teams such as sales, marketing, and operations to optimize channel strategies. The Channel Partnerships Manager will regularly visit partner locations, conduct training sessions, and implement initiatives to expand market reach, particularly in rural areas. The position requires proactive communication, structured reporting, and continuous improvement of partner engagement processes.
Qualifications
- Experience in channel sales, distribution management, or partnerships within FMCG, consumer goods, retail, or related sectors.
- Strong relationship-building and negotiation skills, with the ability to manage multiple stakeholders across distributors, retailers, and internal teams.
- Ability to analyze sales and performance data, generate actionable insights, and execute plans to improve channel effectiveness.
- Comfort working on-site and in field environments, including regular travel to partner locations in and around rural markets.
- Excellent written and verbal communication skills, and the ability to present information clearly to diverse audiences.
- Proven organizational and planning skills, including managing pipelines, tracking partner activities, and preparing reports.
- Bachelor’s degree in Business, Marketing, Management, or a related field; an MBA or equivalent postgraduate qualification is a plus.
- Prior experience in the Indian market, familiarity with rural distribution dynamics, and an interest in new and emerging consumer brands are highly beneficial.
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