Sarin Skin Solutions
Website:
sarinskin.com
Job details:
Company Description Sarin Skin is a dermatology-focused skincare and personal care e-commerce business, founded and led by Dr Ankur Sarin and Dr Jushya Bhatia Sarin, among India's leading dermatologists. The business operates across its own D2C website (Shopify) and marketplaces including Amazon, currently processing ~10,000 orders and a catalogue of 2,000+ SKUs, with a team of ~25. The founders are ready to invest meaningfully in performance marketing (Meta and Google Ads) to scale further.
The Business Head / COO will hold full P&L and operational ownership of the company, reporting directly to the founders with no board or intermediate layer. This is a general-management, business-building mandate covering e-commerce operations, fulfilment and logistics, inventory and supply chain, customer experience, finance operations, digital marketing, and organization-building with accountability for revenue, margin, and profitability, not only for operational execution.
Role Description
•Founder credibility as a growth lever. Dr Ankur Sarin and Dr Jushya Bhatia Sarin's standing as leading dermatologists already brings a steady base of high-intent customers your job is to build the operating engine that converts and retains that demand profitably, and then scale it further through paid growth.
•You are being hired to build the organization, not just run it. Several functions currently have no dedicated owner you will define structure, hire functional leads, and create the systems that let the founder’s step back from day-to-day operations.
•Direct access to the founders. Fast decisions, no committee layers, and real scope to shape strategy not just execute someone else's plan.
•Real growth capital behind you. The founders are ready to invest meaningfully in Meta and Google Ads this role owns how that capital is deployed and what it returns.
•A genuinely high-ownership role. You will need to drive outcomes independently, find your own solutions to problems that don't have a playbook, and take on end-to-end exposure across the business rather than a narrow functional slice.
Reporting & Scope
•Team: ~25 employees across functions; several functional leads to be hired and built out under this role.
•Full P&L accountability for the business, across all channels.
Core Ownership
The Business Head / COO will be expected to:
•Own the P&L: drive revenue growth, gross margin, and operating profitability across the business not just process compliance.
•Own the end-to-end functioning of all assigned business operations.
•Build processes and operating structures where they do not currently exist.
•Hire the right people and build teams for each function.
•Define roles, responsibilities, KPIs and accountability for teams.
•Document SOPs, workflows and operating procedures.
•Implement processes and ensure they are consistently followed.
•Monitor performance through data, MIS and regular business reviews with the founders.
•Identify gaps, inefficiencies, risks and bottlenecks and fix them, often without a pre-existing playbook.
•Improve existing processes to increase efficiency, quality and profitability.
•Automate repetitive/manual processes wherever practical.
•Manage internal teams, external agencies, vendors and technology partners.
•Escalate and resolve critical operational issues.
•Continuously evaluate whether the existing organization, systems and processes are adequate for the company's growth.
The person should ultimately be accountable for ensuring that the work gets done correctly, on time, profitably, and through a scalable process — irrespective of whether it is executed personally, by an internal team, a vendor or an external agency.
Functional Areas of Ownership
1. E-commerce, Marketplaces & Technology
•Own the overall e-commerce operating environment, including Shopify and associated apps/integrations, across a business doing ~10,000 orders on a catalogue of 2,000+ SKUs.
•Own the Amazon channel (and evaluate other marketplaces) alongside the D2C store listings, pricing parity, inventory allocation, ads, and account health.
•Ensure smooth functioning of the complete order lifecycle across all channels.
•Identify technology and process gaps; evaluate and implement relevant tools and integrations as order volumes scale further.
•Build appropriate ownership within the team for day-to-day execution.
•Establish processes, controls and reporting around e-commerce operations, and ensure systems scale with growth.
2. Order Fulfilment & Logistics
•Own the complete fulfilment and logistics function, including order processing, dispatch, delivery, cancellations, returns and refunds.
•Manage logistics partners and Shipway operations.
•Establish KPIs for delivery TAT, fulfilment, RTO and shipping costs.
•Identify root causes of operational failures and implement corrective actions; build and manage the team required.
3. Warehouse & Inventory
•Own the warehouse function; build structures, roles and responsibilities, and hire/train personnel as required.
•Establish SOPs for receiving, storage, picking, packing, dispatch, returns and stock movement.
•Establish inventory controls and stock reconciliation processes; monitor accuracy, productivity and efficiency.
4. Demand Planning, Procurement & Supply Chain
•Own inventory planning and availability required to support business growth including demand surges from the founders' organic reach and from scaling paid campaigns.
•Establish demand forecasting, stock-level and replenishment methodologies; identify stock-outs and slow-moving inventory.
•Coordinate procurement/manufacturing requirements and manage vendor performance, pricing and cost optimization.
5. Customer Support & Customer Experience
•Own the customer support function and overall post-purchase experience.
•Build and manage the CX team; establish SOPs, escalation mechanisms and KPIs.
•Analyze recurring customer issues and address their underlying operational causes.
6. Finance Operations & Reconciliation
•Own operational finance processes: payment gateway/marketplace reconciliation, orders, payments, settlements, refunds and cancellations.
•Establish controls around vendor and purchase invoices; identify and resolve discrepancies.
•Coordinate with the finance/accounts team and build reporting and accountability around financial operations.
7. Digital Marketing & Growth
•Own the paid growth mandate: deploy and scale investment in Meta Ads and Google Ads with clear ROAS/CAC-to-LTV discipline, alongside the founders' organic reach.
•Manage internal teams and/or external agencies; establish goals, KPIs, budgets and reporting for a scaling paid media spend.
•Oversee influencer marketing, CRM campaigns, SEO and content, and marketplace advertising (Amazon Ads, etc.).
•Review campaign performance and marketing efficiency; evaluate new acquisition channels and platforms as the business scales.
8. People & Organization Building
•Identify manpower requirements across functions; hire and onboard employees and functional owners.
•Define roles, responsibilities and reporting structures; establish KPIs and performance expectations.
•Train and develop teams; ensure the organization can operate effectively without excessive dependence on individual employees.
9. Process Excellence & SOPs
•Own the company's overall process maturity identify gaps, design and document SOPs, implement and train teams.
•Establish controls to ensure processes are actually followed; drive automation and standardization wherever possible.
10. MIS, Performance Management & Business Review
•Define KPIs for each major function; establish regular MIS and performance reporting.
•Monitor operational, financial, inventory, logistics, customer and marketing metrics.
•Conduct regular reviews with the founders including P&L performance and drive corrective action.
11. New Initiatives & Strategic Projects
•Identify opportunities to improve business performance, efficiency and profitability.
•Evaluate new technologies, vendors, channels and partnerships; lead implementation of new systems and processes.
•Own cross-functional projects from planning through execution, with business cases and recommendations.
What Success Looks Like
Every important business function has: the right owner, the right team, clearly defined processes, documented SOPs, measurable KPIs, regular monitoring, accountability, continuous improvement while revenue and margin grow in a controlled, scalable way.
The individual should not need to personally perform every operational activity. Instead, they ensure the right people are hired, the right processes are established, the work is executed correctly, problems are identified quickly, and the overall system and P&L continuously improves.
Ideal Candidate
•8-15+ years of experience in D2C, e-commerce, consumer brands, retail or business operations, with direct P&L accountability in at least one prior role.
•Prior experience in e-commerce and/or startup environments strongly preferred comfortable with ambiguity, fast decision cycles, and building without an established playbook.
•Experience owning multiple business functions simultaneously, and building teams/hiring functional resources from scratch.
•Strong experience designing and implementing SOPs and processes.
•Experience managing warehouse, logistics, inventory and customer operations.
•Understanding of D2C technology ecosystems, particularly Shopify, and marketplace operations (Amazon).
•Working knowledge of digital marketing and customer acquisition (Meta Ads, Google Ads).
•Strong analytical and commercial orientation; comfortable owning revenue and margin numbers, not just operational KPIs.
•Strong people-management and leadership capabilities ability to establish accountability through KPIs and MIS.
•Experience managing vendors, agencies and external partners.
•A high-ownership operator who drives outcomes independently someone who looks for solutions rather than waiting to be told what to do, and is energized by broad exposure across a business rather than a narrow, well-defined mandate.
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