The InHouse Marketers
Website:
theinhousemarketers.com
Job details:
About The InHouse Marketers
The InHouse Marketers is a B2B marketing technology and consulting company helping organizations improve their marketing, automation, CRM, and revenue operations.
As part of our broader business ecosystem, we also work with Marquee Project and MarqIQ, each offering distinct solutions and services to different customer segments.
We are looking for a Business Development Executive who will be employed by The InHouse Marketers and will be responsible for identifying and developing business opportunities across all three businesses.
Role Overview
The Business Development Executive will be responsible for B2B prospect research, outbound lead generation, prospect engagement, qualification, and appointment setting.
The individual will identify potential customers, understand their business requirements, determine which of our companies or offerings is most relevant to them, initiate conversations with key decision-makers, and schedule qualified meetings with our leadership team.
This role is focused primarily on building a qualified sales pipeline and generating business opportunities, rather than independently closing deals.
Key Responsibilities
Business Development & Prospecting
- Identify and research potential B2B clients across relevant industries and geographies.
- Develop targeted prospect lists based on defined Ideal Customer Profiles (ICPs).
- Identify key decision-makers and influencers within target organizations.
- Conduct account and contact research using LinkedIn, Sales Navigator, company websites, databases, and other relevant platforms.
- Identify potential opportunities across:
- The InHouse Marketers
- Marquee Project
- MarqIQ
- Understand each company's offering and determine the most appropriate solution for each prospect.
Outbound Lead Generation
- Execute structured outbound campaigns through:
- LinkedIn
- Email
- Cold calling
- Industry networks and communities
- Events and professional networking
- Other relevant B2B channels
- Develop personalized outreach based on the prospect's industry, role, business challenges, and potential requirements.
- Conduct systematic follow-ups with prospects.
- Experiment with messaging, channels, industries, and target personas to improve conversion rates.
Lead Qualification
- Initiate conversations with prospects and understand their business needs.
- Qualify prospects based on factors such as:
- Business requirement
- Relevant service/product fit
- Decision-making authority
- Budget potential
- Timeline
- Business relevance
- Identify whether the opportunity is appropriate for The InHouse Marketers, Marquee Project, or MarqIQ.
- Maintain accurate qualification information in the CRM.
Appointment Setting
- Convert qualified prospects into discovery calls and business meetings.
- Coordinate meetings between prospects and the appropriate leadership/team member.
- Ensure meeting details, prospect background, requirements, and qualification information are documented before the meeting.
- Follow up with prospects to maximize meeting attendance.
- Maintain ownership of the prospect until the opportunity is successfully handed over.
CRM & Reporting
- Maintain accurate and up-to-date prospect and lead records.
- Track outreach, responses, follow-ups, meetings, and opportunity status.
- Maintain a structured business development pipeline.
- Provide regular reports on:
- Prospects researched
- Prospects contacted
- Conversations initiated
- Qualified leads
- Meetings booked
- Meetings completed
- Opportunities generated
Market Development
- Identify new industries, markets, customer segments, and business opportunities.
- Research companies undergoing technology, marketing, CRM, automation, or digital transformation initiatives.
- Identify relevant events, communities, partnerships, and networking opportunities.
- Provide market feedback to leadership to improve targeting and positioning.
Required Qualifications
- 2–5 years of experience in B2B business development, sales development, lead generation, inside sales, or appointment setting.
- Demonstrated experience generating B2B leads through outbound channels.
- Strong written and verbal communication skills in English.
- Ability to communicate professionally with founders, executives, directors, and senior decision-makers.
- Strong research and prospecting skills.
- Experience with LinkedIn and LinkedIn Sales Navigator.
- Experience working with CRM systems.
- Strong follow-up and pipeline management skills.
- Ability to work independently and consistently achieve activity and pipeline targets.
Preferred Experience
Candidates with experience in one or more of the following sectors will be preferred:
- SaaS
- MarTech
- Marketing Automation
- CRM
- RevOps
- IT Services
- Digital Transformation
- Technology Consulting
- AI & Automation
- B2B Professional Services
Experience with tools such as HubSpot, Salesforce, Apollo, ZoomInfo, Clay, LinkedIn Sales Navigator, Instantly, Smartlead, or similar platforms will be an advantage.
Key Skills
- B2B Prospecting
- Lead Generation
- Outbound Sales
- Account Research
- Lead Qualification
- Appointment Setting
- LinkedIn Outreach
- Email Outreach
- Cold Calling
- CRM Management
- Pipeline Management
- Business Communication
- Market Research
- Relationship Building
- Follow-up & Negotiation
Key Performance Indicators
Performance will primarily be evaluated on the quality and consistency of business opportunities generated.
Key KPIs include:
- Qualified prospects generated
- New prospect conversations
- Qualified opportunities
- Discovery meetings booked
- Meeting attendance rate
- Sales-qualified opportunities generated
- Pipeline value generated
- Prospect-to-meeting conversion rate
- Business opportunities generated across the three businesses
The objective is not to maximize the number of leads generated, but to consistently generate relevant, qualified business opportunities.
What We Are Looking For
The ideal candidate is:
- Proactive and self-driven.
- Comfortable with outbound prospecting.
- Commercially aware and opportunity-oriented.
- Strong at researching companies and identifying potential business needs.
- Confident communicating with senior stakeholders.
- Persistent without being overly aggressive.
- Organized and disciplined with follow-ups.
- Comfortable working with targets and measurable KPIs.
- Capable of understanding multiple business offerings and matching them to the right prospects.
Click on Apply to know more.
