Litmus Branding
Website:
litmusbranding.com
Job details:
Job title: Business Development Lead – Digital Marketing
Litmus Branding is a 25-year-old branding, marketing, and advertising agency based in Ahmedabad. With a diverse portfolio of clients, primarily across the B2B space, we help businesses build strong brands and drive meaningful growth.
We are currently looking for a Business Development Lead – Digital Marketing to drive new business, build strong client relationships, and expand our digital marketing portfolio.
What your life at Litmus will be like:
- Participate in initial client calls to understand their business, goals, target audience, and marketing challenges.
- Identify client requirements and recommend suitable digital marketing solutions.
- Present and sell services including SEO, SMM, SEM, Google Ads, Meta Ads, LinkedIn Ads, Content Marketing, Lead Generation, and Website Solutions.
- Explain digital marketing concepts and strategies to clients in simple, easy-to-understand language.
- Prepare proposals, presentations, strategies, and pitches based on client requirements.
- Handle client meetings, presentations, negotiations, follow-ups, and contribute to business conversion and growth.
- Work closely with the Digital, Web & Creative teams to develop and deliver solutions.
- After onboarding, review digital marketing work and campaign progress, coordinate with internal teams, and ensure alignment with client objectives.
- Act as a key point of contact for clients, answering their questions, addressing concerns, and communicating performance, insights, and recommendations.
- Build long-term client relationships and identify opportunities for upselling and cross-selling relevant services.
- Stay updated with the latest digital marketing, advertising, branding, and AI trends.
What would you bring to Litmus:
- Strong understanding of digital marketing, advertising, and branding.
- Good knowledge of SEO, SMM, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
- Excellent client communication, presentation, negotiation, and relationship-building skills.
- Ability to understand business requirements and translate them into the right marketing solutions.
- Ability to explain technical concepts in simple, layman-friendly language.
- A consultative approach to sales — selling solutions rather than simply selling services.
- Strong commercial understanding with the ability to identify and convert business opportunities.
- Ability to work effectively with creative, strategy, and digital teams.
What will help you thrive at Litmus:
- 3 years of experience in Business Development, Digital Marketing, Client Servicing, Digital Consulting, or a similar role.
- Experience in an advertising, branding, or digital marketing agency will be preferred.
- Experience in selling digital marketing or branding services and handling client relationships.
- Strong understanding of digital marketing platforms, campaigns, and performance metrics.
- Excellent client communication skills.
- A confident, proactive, solution-oriented, and relationship-focused personality.
Interested Candidates are welcome to share their CVs on hr@litmusbranding.com / careers@litmusbranding.com
Click on Apply to know more.