KandraDigital
Website:
kandradigital.com
Job details:
Company: KandraDigital Marketing Solutions Pvt. Ltd.
Location: Bangalore
Experience: 1–3 Years
Employment Type: Full-Time
CTC: ₹3,00,000 – ₹5,00,000 per annum, based on experience and market standards
About KandraDigital
KandraDigital is a digital technology and marketing company helping businesses, training companies, institutes, trainers, and other organizations build and scale their digital presence through technology, SaaS products, websites, applications, and digital marketing.
We are looking for a Business Development Executive who will be responsible for expanding our reseller/partner network and driving sales of our SaaS platform, website development, mobile app development, digital marketing, and other technology services.
This is a target-oriented role suited for someone who enjoys sales, relationship building, lead generation, negotiations, and business growth.
Key Responsibility
The primary responsibility of this role is to identify, onboard, activate, and manage resellers, agencies, consultants, trainers, training companies, and other potential business partners who can sell or recommend KandraDigital's SaaS platform and services to their customers.
1. SaaS Reseller & Partner Acquisition
- Identify potential SaaS resellers, digital marketing agencies, consultants, freelancers, trainers, training institutes, technology consultants, and business service providers.
- Generate leads through cold calling, WhatsApp, email, LinkedIn, networking, referrals, online research, and other channels.
- Explain the SaaS reseller/partner program and demonstrate the business opportunity to potential partners.
- Conduct product presentations and online/offline demos.
- Explain the platform's features, pricing, reseller benefits, margins, commissions, and business model.
- Negotiate and close reseller/partner agreements.
- Onboard new resellers and ensure they understand the product and sales process.
- Maintain regular communication with partners and help them become active revenue-generating resellers.
2. SaaS Platform Sales
- Sell KandraDigital's SaaS platform directly to relevant businesses as well as through the reseller network.
- Understand the customer's business requirements and recommend the appropriate SaaS solution.
- Conduct product demonstrations and presentations.
- Follow up with prospects throughout the sales cycle.
- Prepare quotations and proposals.
- Handle objections and negotiate commercial terms.
- Convert qualified leads into paying customers.
- Maintain accurate sales pipeline and follow-up records.
3. Website & Technology Services Sales
In addition to the SaaS platform, the candidate will be responsible for generating business for:
- Website development
- E-commerce website development
- Mobile application development
- Custom software development
- CRM and business automation solutions
- Digital marketing services
- SEO services
- Performance marketing
- Social media marketing
- Other technology and digital solutions offered by KandraDigital
The candidate should be able to understand customer requirements at a high level and coordinate with the internal technical/marketing team to prepare appropriate proposals.
4. Lead Generation & Business Development
- Build and continuously maintain a strong prospect database.
- Identify new market segments and business opportunities.
- Research potential companies and decision-makers.
- Generate new leads independently rather than relying only on company-provided leads.
- Conduct outbound calls and prospecting activities.
- Use LinkedIn, email, WhatsApp, networking events, referrals, directories, and other channels for lead generation.
- Develop relationships with business owners, founders, HR/L&D heads, training managers, marketing heads, IT managers, and other decision-makers.
5. Relationship Management
- Develop long-term relationships with resellers, agencies, consultants, and customers.
- Regularly follow up with existing partners to identify new opportunities.
- Help partners understand how to position and sell KandraDigital's products and services.
- Identify upselling and cross-selling opportunities.
- Maintain a professional and positive relationship with customers and partners throughout the sales lifecycle.
6. Sales Pipeline & Reporting
- Maintain daily and weekly sales activity reports.
- Track leads, calls, meetings, demos, proposals, follow-ups, negotiations, and closures.
- Maintain an updated CRM/sales pipeline.
- Achieve monthly and quarterly sales targets.
- Provide regular updates to the management team regarding pipeline, challenges, opportunities, and expected closures.
Who We Are Looking For
We are looking for someone who is sales-oriented, confident, energetic, persuasive, and comfortable speaking with business owners and decision-makers.
The ideal candidate should:
- Have 1–3 years of experience in business development, B2B sales, SaaS sales, IT sales, digital marketing sales, or technology sales.
- Have excellent communication and interpersonal skills.
- Be comfortable making outbound calls and approaching new prospects.
- Be confident conducting product presentations and demos.
- Have strong negotiation and convincing skills.
- Be comfortable working with monthly/quarterly sales targets.
- Have the ability to independently generate and qualify leads.
- Be willing to learn technology products and understand SaaS business models.
- Have a strong follow-up discipline.
- Be comfortable communicating with business owners, founders, managers, and senior decision-makers.
Language Requirements
Fluency in English is mandatory.
Knowledge of multiple Indian languages is highly preferred, particularly:
- Kannada
- Hindi
- Telugu
- English
Candidates who can communicate effectively in 3–4 of these languages will have an advantage, particularly because the role involves interacting with customers and partners across different regions of India.
Preferred Experience
Candidates with experience in any of the following areas will be preferred:
- SaaS sales
- Software sales
- IT services sales
- Digital marketing sales
- Website development sales
- Mobile app development sales
- B2B sales
- Channel sales
- Partner/reseller acquisition
- EdTech sales
- Training industry sales
- CRM/LMS/ERP sales
- Digital agency business development
Key Skills
Sales & Business Development
- Lead generation
- Cold calling
- B2B sales
- Consultative selling
- Negotiation
- Closing
- Follow-up
- Account management
- Partner acquisition
Communication
- Excellent verbal communication
- Presentation skills
- Business communication
- Relationship management
- Ability to communicate with senior decision-makers
Technology
- Basic understanding of SaaS
- Understanding of websites and digital platforms
- Familiarity with CRM and sales tools
- Basic understanding of digital marketing and technology services
Key Performance Indicators (KPIs)
Performance will primarily be measured based on:
- Number of new qualified leads generated
- Number of reseller/agency partners onboarded
- Number of active resellers
- Number of product demos conducted
- Number of proposals generated
- SaaS subscriptions/clients acquired
- Website/app/service sales generated
- Monthly revenue generated
- Partner-generated revenue
- Conversion rate
- Follow-up and pipeline management
Compensation
CTC: ₹3,00,000 – ₹5,00,000 per annum
The final compensation will be based on:
- Relevant experience
- Sales capability
- Previous performance
- Communication skills
- SaaS/technology sales experience
- Overall suitability for the role
Performance incentives/commission can be provided based on the company's sales incentive structure.
Why Join KandraDigital?
- Opportunity to work with a technology + SaaS + digital marketing business
- Exposure to the rapidly growing SaaS and reseller ecosystem
- Opportunity to work directly with business owners and decision-makers
- Learn SaaS sales, channel sales, technology sales, and digital business development
- Performance-driven growth opportunities
- Opportunity to build and manage a large reseller/partner network
- Work with multiple technology and digital solutions rather than selling a single product
Ideal Candidate Profile
We are particularly interested in candidates who think beyond simply "making calls and closing leads."
The ideal person should be able to identify who can become a reseller, why they would want to resell the platform, how they can make money from it, and how to build a long-term business relationship with them.
If you are someone who enjoys meeting people, selling technology, building partnerships, negotiating deals, and creating new business opportunities, this could be a strong opportunity to grow with KandraDigital.
Apply Now – Business Development Executive
Experience: 1–3 Years
CTC: ₹3–5 LPA
Location: Bangalore
- Industry: SaaS | Technology | Digital Marketing | Business Services
Click on Apply to know more.
