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Company Description Sensara Automation is a fast-growing industrial automation company specializing in machine vision, sensors, safety systems, conveyors, gantries, and industrial lighting. With over eight years of technical experience, the company delivers trusted, high-performance solutions tailored to the production needs of OEMs and manufacturers. The team combines deep engineering expertise with practical industry knowledge to provide reliable products, seamless integration, and responsive support. From inspection to motion, Sensara Automation focuses on helping customers automate smarter and improve operational efficiency.
Role Description This is a full-time, on-site role based in Bengaluru for a Business Development and Marketing Consultant. The consultant will identify and pursue new business opportunities in industrial automation, build and maintain relationships with OEMs and manufacturing clients, and support the sales cycle from lead generation through negotiation and closure. Day-to-day responsibilities include conducting market research, developing go-to-market and outreach strategies, preparing proposals and presentations, and coordinating product demonstrations with the engineering team. The role also involves planning and executing marketing campaigns, managing digital and offline marketing initiatives, and tracking performance metrics to support growth objectives.
Qualifications
- Candidates should possess skills in business development, relationship management, and consultative selling for industrial or automation solutions.
- Candidates should possess skills in marketing strategy, campaign planning, and digital marketing execution.
- Candidates should possess skills in market research, competitive analysis, and opportunity assessment.
- Candidates should possess skills in communication, presentation, and proposal writing for technical and non-technical audiences.
- Candidates should possess skills in basic technical understanding of industrial automation products such as machine vision, sensors, safety systems, conveyors, and gantries.
- Bachelor’s degree in engineering, business, marketing, or a related field is preferred.
- Experience in B2B industrial, manufacturing, or automation sectors is highly beneficial.
- Ability to work independently, collaborate with cross-functional teams, and travel to client sites as needed.
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