Website:
cowberry.com
Job details:
Job Overview
We are looking for a dynamic, experienced, and result-oriented professional to join our team as a BTL Activation Manager. The ideal candidate will be responsible for planning and executing high-impact BTL marketing, offline sales, and customer acquisition activities, including exhibitions, mall activations, society activations, roadshows, promotional campaigns, and other on-ground initiatives.
The role will focus on brand visibility, customer engagement, lead generation, offline sales conversion, and revenue growth through effective BTL campaigns and retail/offline sales channels.
Key Responsibilities
- Plan and execute BTL campaigns, exhibitions, mall/society activations, roadshows, fairs, and promotional events.
- Drive offline/direct sales, lead generation, customer acquisition, and revenue through on-ground activities.
- Identify new opportunities for exhibitions, events, malls, societies, corporate events, and other sales platforms.
- Develop effective sales pitches, customer engagement strategies, and brand communication.
- Set and achieve daily, event-wise, weekly, and monthly sales and lead targets.
- Lead, train, and manage the BTL/offline sales team on product knowledge, pitching, objection handling, and conversions.
- Lead and supervise the team during activations and ensure maximum customer engagement and sales opportunities.
- Manage customer leads and coordinate with the team for follow-up and conversion.
- Manage and monitor offline sales channels and sales performance.
- Track daily sales, order value, product-wise sales, channel-wise performance, conversions, and customer acquisition.
- Prepare Daily, Weekly, and Monthly Sales MIS, BTL Activity MIS, Lead MIS, and Conversion Reports.
- Maintain Inventory MIS, including opening stock, inward stock, sales/consumption, closing stock, returns, damages, and stock variance.
- Coordinate with Warehouse/Inventory teams for stock planning, movement, replenishment, and reconciliation.
- Ensure adequate product availability for exhibitions, activations, sampling, and offline sales.
- Analyze sales and inventory data to identify fast-moving/slow-moving products, stock gaps, and sales opportunities.
- Track campaign metrics including footfall, leads, conversion rate, sales value, average order value, expenses, and ROI.
- Compare planned vs. actual sales, leads, expenses, inventory consumption, and ROI.
- Coordinate with internal teams and external vendors for smooth event execution, branding, setup, product display, and dismantling.
- Manage BTL budgets and ensure effective utilization of campaign expenses.
- Oversee event hosting/anchoring and audience engagement where required.
- Gather customer feedback, competitor insights, market response, and on-ground sales data to improve campaigns.
- Submit accurate and timely sales, inventory, lead, expense, and campaign MIS to management.
- Continuously identify innovative opportunities to increase brand visibility, customer acquisition, offline sales, and revenue.
- Ensure all activities comply with company policies, approved budgets, brand guidelines, and reporting requirements.
Required Skills
- 3-8 years of Experience in BTL Marketing, Offline Sales, Events, Activations, or Customer Acquisition.
- Strong knowledge of exhibitions, mall/society activations, roadshows, fairs, and promotional campaigns.
- Strong sales, pitching, negotiation, and conversion skills.
- Excellent team leadership and training abilities.
- Strong customer handling and communication skills.
- Experience in Sales MIS and Inventory MIS.
- Ability to analyze sales, inventory, campaign performance, and ROI.
- Strong event execution and vendor coordination skills.
- Energetic, proactive, target-oriented, and result-driven.
- Willingness to work extensively on-ground and travel as required.
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