Website:
punekargroup.com
Job details:
Punekar Group is now expanding into the cosmetics and beauty sector through a new consumer venture, The Beautè Project.
The venture is focused on building an affordable premium beauty brand for the next generation of Indian consumers, combining contemporary brand thinking with Indian beauty and wellness knowledge.
At this stage, we are building the fundamentals of the venture, including consumer research, category strategy, brand positioning, communication, social media and go-to-market planning.
Role Overview
The Brand Strategy & Social Media Intern will work closely with the Founder’s Office on the development of The Beautè Project’s brand strategy, digital presence and marketing initiatives.
The role combines strategic research, consumer insights, content development, social media and execution. The intern will be expected to contribute to how the brand is positioned, communicated and presented to its target audience, while also supporting the execution of day-to-day marketing initiatives.
This is a hands-on role suited to someone who wants exposure to both the strategic and creative sides of brand building, with the opportunity to work across research, campaigns, content, social media and brand development.
Role & Responsibilities
- Brand Strategy & Market Intelligence: Conduct structured research across beauty, skincare, cosmetics, wellness and Ayurveda categories; analyse competitors, consumers, emerging trends and market dynamics to identify insights relevant to brand positioning and growth.
- Brand & Content Development: Translate consumer and market insights into brand narratives, content concepts, social media ideas, communication themes and content calendars across relevant digital platforms.
- Campaign & Brand Activation: Support the development and execution of campaigns, product launches, influencer initiatives, photoshoots and other brand-building activities in coordination with creative teams and external partners.
- Social Media & Digital Strategy: Track relevant social trends, creators, formats and platform developments; contribute to the development of a consistent and differentiated digital presence.
- Performance & Business Insights: Monitor content and campaign performance, identify key learnings and contribute to internal reports, presentations and recommendations for future initiatives.
- Project & Stakeholder Coordination: Work with designers, creators, influencers, vendors and other stakeholders to drive timely execution, manage follow-ups and maintain quality across multiple projects.
Candidate Profile
We are looking for individuals who demonstrate structured thinking, commercial awareness, creative judgment and a strong bias towards execution.
- Academic Background: Master’s degree in Marketing, Management, Business Administration, Communications or a related discipline from a Tier-1 business school or leading institution.
- Strategic & Analytical Thinking: Ability to understand a business or marketing problem, conduct structured research and translate observations into clear, actionable insights.
- Creative & Consumer Orientation: Strong interest in brands, consumer behaviour, cosmetics, lifestyle and digital culture, with an ability to identify what makes communication relevant, distinctive and engaging.
- Communication & Collaboration: Excellent written and verbal communication skills, with the ability to articulate ideas clearly and work effectively with creative and business stakeholders.
- Ownership & Execution: Takes initiative, manages responsibilities independently, demonstrates strong attention to detail and follows through from idea to execution.
- Learning Agility: Curious, commercially aware and comfortable working in a fast-paced entrepreneurial environment where priorities evolve and new challenges require quick learning.
Familiarity with Canva, CapCut, Instagram, LinkedIn, Meta Business Suite or other content and marketing toolsis an advantage.
If you are someone who notices why certain brands stand out, thinks about why consumers respond to particular communication, follows the evolution of beauty and digital culture, and wants to understand brand building beyond textbooks, this role could be a strong fit.
Interested candidates may share their CV along with relevant proof of work, portfolio, social media pages or previous projects at: office@punekargroup.com
Click on Apply to know more.