Website:
moderntheory.in
Job details:
Core Responsibilities
- Lead brand discovery sessions with founders and stakeholders.
- Understand the business model, product, target audience, and growth goals.
- Conduct market, competitor, and consumer research before every project.
- Identify market gaps and define a unique brand positioning.
- Develop brand strategy and positioning for new and existing brands.
- Create brand architecture for businesses with multiple products or categories.
- Build customer personas and audience insights.
- Define brand purpose, vision, mission, values, and personality.
- Develop tone of voice and messaging frameworks.
- Create brand narratives and storytelling concepts.
- Collaborate with designers to ensure creative work aligns with strategy.
- Guide logo, visual identity, and packaging direction from a strategic perspective.
- Present strategic recommendations confidently to clients.
- Revise strategies based on client feedback while maintaining strategic integrity.
- Document all strategic decisions in professional presentations.
Research & Analysis
- Perform competitor benchmarking.
- Analyze industry trends and consumer behavior.
- Research naming opportunities and trademark-related considerations.
- Evaluate premium vs mass-market positioning opportunities.
- Identify category white spaces for differentiation.
Creative Direction Support
- Prepare mood boards and creative inspiration.
- Write creative briefs for designers.
- Ensure visual identity reflects the defined positioning.
- Review design concepts from a strategic perspective.
Client Management
- Lead strategy workshops and onboarding sessions.
- Ask the right discovery questions to uncover business challenges.
- Explain strategic decisions in simple, client-friendly language.
- Build long-term relationships with founders and business owners.
Deliverables
The Brand Strategist will be responsible for creating:
- Brand Strategy Presentation
- Positioning Framework
- Customer Persona
- Competitor Analysis
- Brand Narrative
- Mission, Vision & Values
- Brand Personality
- Tone of Voice Guidelines
- Messaging Framework
- Naming Rationale (when applicable)
- Creative Brief for Design Team
Skills Required
- Strong strategic and analytical thinking.
- Excellent communication and presentation skills.
- Understanding of branding, packaging, and visual identity.
- Experience with market research and consumer insights.
- Ability to collaborate with designers and project managers.
- Strong storytelling and copywriting skills.
- Attention to detail and structured documentation.
KPIs
- Quality and clarity of brand strategy presentations.
- Client satisfaction after strategy sessions.
- On-time delivery of strategic documents.
- Alignment between strategy and final creative output.
- Number of projects successfully completed.
- Repeat clients and strategy-led upsell opportunities.
Experience
- 2–5+ years in brand strategy, branding, marketing, or consulting.
- Experience working with FMCG, D2C, hospitality, beauty, food & beverage, or lifestyle brands is preferred.
- Portfolio demonstrating positioning, naming, or brand strategy work is mandatory.
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