Company: Global Academy of Technology (GAT) | Bengaluru, Karnataka
Experience: 3–5 Years
Employment Type: Full-time
Location: Bengaluru
Joining: Immediate joiners preferred
About Global Academy of Technology
Global Academy of Technology (GAT) is an autonomous engineering and management institution in Bengaluru, committed to academic excellence, innovation, industry engagement, and holistic student development.
We are looking for a creative and strategically minded Brand Strategist to strengthen GAT’s brand presence and drive integrated brand and marketing initiatives across digital and offline channels.
Role Overview
The Brand Strategist will be responsible for developing and executing brand strategies that strengthen GAT’s positioning, visibility, engagement, and reputation among prospective students, parents, alumni, industry partners, educators, and other stakeholders.
The ideal candidate should combine strategic thinking, strong communication, creativity, market understanding, and excellent execution skills.
Key Responsibilities
Develop and execute brand strategies aligned with GAT’s institutional objectives and long-term positioning.
Strengthen and maintain consistent brand identity and messaging across digital and offline touchpoints.
Develop integrated campaigns for admissions, institutional initiatives, events, student achievements, placements, and other key brand initiatives.
Conduct market, competitor, audience, and trend research to identify opportunities for brand growth.
Develop compelling brand narratives, campaign concepts, communication themes, and creative briefs.
Work closely with internal teams, creative agencies, designers, photographers, videographers, and other external partners.
Plan and manage content and campaign calendars across platforms such as LinkedIn, Instagram, website, email, and other relevant channels.
Support the development of marketing collateral, presentations, brochures, advertisements, social media campaigns, and event communications.
Coordinate with academic, admissions, placement, corporate relations, and leadership teams to ensure consistent communication.
Monitor campaign performance, audience engagement, and brand metrics and provide actionable insights.
Prepare regular reports and presentations on brand and marketing performance for management.
Manage multiple projects simultaneously while ensuring timely and high-quality execution.
Stay updated on emerging trends in branding, digital marketing, education marketing, social media, and consumer behaviour.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, Mass Communication, or a related field.
3–5 years of relevant experience in brand strategy, brand management, marketing, communications, or integrated marketing.
Excellent written and verbal communication skills in English.
Strong command of at least one local language, with fluency in the local language preferred.
Strong understanding of branding, positioning, campaign development, content strategy, and digital marketing.
Ability to develop compelling narratives and translate strategic objectives into creative campaigns.
Strong project management and stakeholder management skills.
Experience working with creative agencies, vendors, and cross-functional teams.
Strong analytical and problem-solving abilities.
Ability to work independently and manage multiple priorities in a fast-paced environment.
Strong proficiency in MS Office / Google Workspace and familiarity with digital marketing and analytics tools.
Preferred Attributes
Experience in education, higher education, consumer, lifestyle, media, or service-sector brands will be an advantage.
Experience managing integrated brand campaigns across digital and offline channels.
Understanding of the Bengaluru market and local consumer/student behaviour.
Strong presentation and storytelling skills.
Immediate joiners or candidates with a short notice period are preferred.
Why Join GAT?
Opportunity to work on the brand strategy and marketing initiatives of a growing educational institution.
Work closely with leadership and cross-functional teams.
Opportunity to build impactful campaigns reaching students, parents, alumni, educators, and industry stakeholders.
Exposure to integrated branding, digital marketing, events, admissions marketing, and institutional communications.
How to Apply
Interested candidates can share their updated CV with:
HR: hr@gat.ac.in
Marketing & Communications: amarnath@gat.ac.in
Subject Line: Application – Brand Strategist | GAT
Immediate joiners are preferred.
