Litmus Branding
Website:
litmusbranding.com
Job details:
Job Description: Brand Strategist
Experience: 4–5 Years
Do you love helping brands achieve measurable growth? We'd love to have you on our team.
If you're passionate about helping businesses grow online through smart strategies, creativity, and performance, let's build something remarkable together.
- What your life at Litmus will be like:
- Understanding client business goals and recommending digital marketing strategies that drive meaningful growth and long-term success.
- Must have client communication & managerial skills.
- Planning, executing, and optimizing digital marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms.
- Managing SEO, SEM, PPC, social media marketing, email marketing, content marketing, and performance marketing initiatives.
- Monitoring campaign performance, analyzing user behavior, and optimizing campaigns to improve ROI, conversions, and lead quality.
- Conducting keyword research, competitor analysis, and market research to identify new digital growth opportunities.
- Managing website performance, landing pages, and conversion rate optimization (CRO) to maximize user experience and campaign effectiveness.
- Collaborating with the creative, content, and design teams to develop impactful digital campaigns and assets.
- Staying updated with the latest digital marketing trends, AI tools, platform updates, and algorithm changes to keep our clients ahead of the curve.
- What would you bring to Litmus:
- Drive measurable business growth by developing and executing high-performing digital marketing strategies across multiple channels.
- Maximize campaign performance through data-driven optimization, audience insights, and continuous experimentation.
- Transform analytics into actionable recommendations that improve lead generation, customer engagement, and marketing ROI.
- Leverage the latest digital marketing tools, AI solutions, and industry best practices to deliver innovative marketing solutions.
- Partner with cross-functional teams to create integrated campaigns that align with client objectives and business goals.
- What will help you thrive at Litmus:
- Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 4–5 years of hands-on experience in Digital Marketing or Performance Marketing.
- Relevant certifications such as Google Ads, Google Analytics (GA4), Meta Blueprint, HubSpot, SEMrush, or LinkedIn Marketing are preferred.
- Strong understanding of SEO, SEM, PPC, Social Media Marketing, Email Marketing, Content Marketing, and Conversion Rate Optimization (CRO).
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog, along with CRM and marketing automation platforms like HubSpot, Mailchimp, Zoho, or Salesforce.
- Working knowledge of WordPress or other CMS platforms, with a basic understanding of HTML, CSS, and JavaScript.
- Strong analytical, communication, project management, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously while prioritizing tasks and meeting deadlines.
- A proactive mindset, collaborative approach, and a passion for learning emerging digital trends, AI-powered marketing tools, and evolving consumer behavior.
Interested candidates please share your CVs on hr@litmusbranding.com / careers@litmusbranding.com
Click on Apply to know more.