Wayvida
Website:
wayvida.com
Job details:
Job Title: Brand Strategist / Social Media Strategist
Department: Marketing
Reporting To: Chief Marketing Officer
Experience: 3+ Years
Employment Type: Full-Time
Location: Trivandrum
Job Summary
Lead and execute the organization's social media, content marketing, and brand
communication strategy across all digital platforms. The ideal candidate should possess
strong expertise in social media growth, content planning, brand positioning, storytelling,
creative campaign execution, influencer marketing, community engagement, and
performance analysis. This role requires creativity, strategic thinking, trend awareness, and
the ability to collaborate with design, video, digital marketing, admissions, and leadership
teams to build a strong and consistent brand presence.
Key Responsibility Areas
1. Brand Strategy & Positioning
2. Social Media Strategy
3. Content Strategy & Planning
4. Creative Campaign Management
7. Influencer & Community Marketing
8. Brand Reputation Management
9. Event & Campaign Branding
Experience & Qualification
● 3+ years of experience in Social Media, Content Marketing, Branding, or Digital
Communications.
● Proven experience in developing successful brand campaigns and social media
growth strategies.
● Strong portfolio showcasing social media campaigns, content creation, and branding
projects.
● Bachelor's degree in Marketing, Mass Communication, Journalism, Media, English,
Business Administration, or a related field.
● Certifications in Content Marketing, Social Media Marketing, Branding, or Digital
Marketing will be an added advantage.
Key Performance Indicators
● Achieve monthly follower growth targets across platforms.
● Increase engagement rate and community interaction.
● Improve organic reach and impressions.
● Deliver consistent content publishing as per calendar.
● Increase video views, watch time, and audience retention.
● Improve website traffic from social media channels.
● Increase brand mentions and share of voice.
● Successfully execute integrated branding campaigns.
● Deliver performance reports with actionable insights.
● Maintain brand consistency across all marketing channels.
Click on Apply to know more.