Barcode Entertainment : Strategic Brand Solutions
Website:
barcodeent.com
Job details:
Luxury in India is being rewritten by creators. We want the person who sells that future.
YKONE is a global creator marketing group, part of ONE Group, an FT1000-ranked European creator group, with teams across Paris, Europe and Asia. In India, YKONE runs with Barcode Entertainment. Together we have a 350K+ creator network, official partnerships with YouTube, Meta and Snapchat, and Campaygn, our in-house AI campaign platform.
We're now building a dedicated Luxury & Mass-Premium practice and need someone who can walk into a luxury CMO's office and close.
Who you'll be pitching :
- Global luxury houses entering or scaling in India: fashion, leather goods, watches, fragrance.
- Indian luxury and couture: designer labels, fine jewellery, heritage brands.
- Mass-premium: premium beauty and skincare, D2C labels, spirits, premium auto, luxury hospitality and travel.
What you'll own :
- Revenue. You carry a number and build the pipeline from first coffee to signed retainer.
- The big idea. Creator and celebrity collaborations, launch moments, fashion-week and event amplification, creator-led content studios.
- The proof. You'll pair aspiration with numbers: creator whitelisting and partnership ads, affiliate, and campaigns that report ROAS and CAC, not just reach.
- Global mandates. You'll work with YKONE Paris and Asia to bring international luxury briefs into India and take Indian brands global.
- Our point of view. You'll build the luxury creator playbook, trend decks and case studies that make brands call us first.
What success looks like
- First 90 days: 20+ luxury or premium brand meetings, 5 live pitches, your first win.
- Year one: 4–6 new luxury and premium logos, at least 2 converted to always-on retainers.
You're our person if you have
- 6–10 years in brand solutions, BD or partnerships at a creator or digital agency, a luxury media house (think Vogue/GQ branded content) or a luxury retailer.
- Real relationships with marketing heads at luxury and premium brands, and wins you can name.
- Hands-on performance chops: Meta and Google ads, creator ads, attribution and funnel metrics.
- Taste. You understand quiet luxury, craft and heritage, and you know when not to use a meme.
- The ability to sell a story to the CMO and defend the math to the CFO.
Bonus points
- You've worked with international luxury houses or inside a global network.
- You have a fashion, beauty or celebrity network.
- You've been to a fashion week for work, not just for the photos.
Why YKONE India
- Build a luxury practice from zero with a global group behind you.
- Work directly with leadership in India and Paris.
- Strong fixed pay plus uncapped incentives on what you bring in.
How to Apply :
Send your CV to neha@barcodent.com and one line: "The best luxury campaign I've sold was ___, and it delivered ___." No cover letters needed.
Click on Apply to know more.