Website:
ziorigin.com
Job details:
Company Description: Zi is a modern silver design house built around a quieter, more considered kind of luxury. The brand exists in response to a shift away from loud, performative jewellery toward thoughtful design that prioritises form over noise. Silver is positioned as a deliberate choice, with pieces crafted to live with the wearer rather than mark a single occasion. Zi focuses on restrained, non-seasonal releases, offering work only when it is fully ready. Founded in 2025 and headquartered in Mumbai, Zi is a small, growing team hiring a launch-ready cohort across the business.
Role Description: As a Brand & Social Media Executive at Zi, you will manage the brand’s presence across social platforms, ensuring that all communication reflects our restrained, design-led philosophy. You will plan and execute daily content calendars, craft copy and visual briefs, and collaborate closely with design and business teams to translate brand strategy into digital storytelling. You will monitor audience engagement, track performance metrics, and refine content and campaigns based on insights from market and community feedback. You will support brand initiatives, product launches, and collaborations by aligning social media narratives with broader marketing and brand objectives. This is a full-time, on-site role based in Mumbai.
Qualifications
- Ability to develop and apply Brand Strategy and Brand Management principles to maintain a consistent, design-led brand identity.
- Experience using Market Research and Brand Marketing to inform positioning, campaigns, and content decisions.
- Strong Communication skills, with the ability to write and edit clear, nuanced, and context-aware social media content.
- Familiarity with major social media platforms, content planning tools, and basic analytics to track and optimise performance.
- Attention to detail, visual sensitivity, and an understanding of contemporary luxury and design culture.
- Ability to work collaboratively on-site in Mumbai with cross-functional teams and to manage deadlines in a fast-evolving environment.
- Prior experience in fashion, jewellery, or lifestyle brands is an advantage; a relevant degree in marketing, communications, or design-related fields is preferred.
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