Website:
apexgrowthtalent.com
Job details:
IMPORTANT:
Please submit your resume in PDF format only, and kindly read the JD in its entirety.
ROLE OVERVIEW:
This is a brand-building leadership role within a fast-scaling, founder-led entrepreneurial group operating across the hospitality sector.
While your primary focus will be transforming their flagship modern QSR chain into a widely recognized brand, you will also gain strategic exposure to an international dining concept (launching in Europe) and a B2B catering vertical.
This is not a pure performance marketing role. We are seeking a builder who understands how strong food brands are created through storytelling, aesthetics, and community pull.
You will begin as a hands-on Individual Contributor (IC) owning strategy and execution, with the mandate to make the primary brand one of the most trusted South Indian food brands.
ROLE DETAILS:
- Role: Brand & Marketing Manager
- Experience Required: 3 to 6+ years
- Client’s Industry: Hospitality Group (QSR, B2B Catering, International Dining) | ₹15 to 20 Crore Revenue Range
- Location: Around Ulsoor, Central Bengaluru, Bengaluru
- Travel Requirements: Yes (Domestic & International)
- Employment Type: Full-time
- Work Arrangement: Work from Office (WFO)
- Working Days: Monday-Saturday
ABOUT THE CLIENT’S COMPANY:
Our client is a dynamic, founder-led hospitality group scaling multiple verticals at once, with a focus on long-term and sustainable growth.
- A modern South Indian QSR brand with 10+ outlets currently, expanding rapidly across India through franchise and partner-led models.
- A large-scale B2B catering operation serving 6,000–8,000+ meals a day to institutional clients, targeting 40%+ CAGR over the next 5 years.
- A premium international casual dining concept, with its first outlet launching in Europe this year.
- An early-stage, AI-led, product-first FoodTech venture solving problems within the food ecosystem.
ROLES & RESPONSIBILITIES:
1. BRAND STRATEGY & PORTFOLIO OWNERSHIP
- Own the brand narrative, tone, and visual identity across the hospitality portfolio, ensuring consistency and premium quality at every customer touchpoint.
- Act as the custodian of brand aesthetics across social media, menus, packaging, in-store branding, and campaign creatives.
- Lead the storytelling and content direction for the International brand launch and drive initiatives for the B2B catering vertical.
2. SOCIAL MEDIA & CONTENT LEADERSHIP
- Take end-to-end ownership of the flagship brand's social media presence with a strong instinct for food aesthetics and visual storytelling.
- Direct and guide agencies, creators, and freelancers to produce high-quality reels and short-form video content.
- Ensure social media efforts drive genuine recall and craving, focusing on building community connection.
3. ORGANIC GROWTH & FOOTFALL GENERATION
- Design and execute campaigns specifically to increase walk-ins, repeat visits, and organic traction, reducing dependency on paid media.
- Build and manage structured neighborhood-level marketing calendars and partner with operations to ensure successful on-ground delivery.
4. DATA, ANALYTICS & BUSINESS THINKING
- Track and analyze the impact of campaigns on store-level sales, footfalls, and CAC vs. organic traction.
- Convert insights from POS data, Google Analytics, and aggregator dashboards (Swiggy/Zomato) into clear business decisions.
5. EXECUTION OWNERSHIP
- Start as a hands-on Individual Contributor (IC) owning execution, from managing agencies to building brand playbooks.
- Establish the processes required to hire and scale the internal marketing team over time.
WHAT SUCCESS LOOKS LIKE (12-18 MONTHS):
- Brand Recall: Strong recognition for the primary brand in key markets.
- Growth: Visible improvement in organic footfalls and repeat customer rates.
- Presence: A consistent, high-quality social media presence that drives engagement.
- Team: A small, high-quality in-house marketing team is hired and operational.
WHAT WE ARE LOOKING FOR:
a) Must-Haves:
- Full-time bachelor’s degree in any field.
- 3 to 6+ years of marketing experience with mandatory experience in F&B / QSR / Restaurant industry.
- Proven judgment in food aesthetics, content creation, and visual storytelling.
- High ownership and a founder-compatible mindset; comfortable owning both strategy and execution.
b) Nice-to-Haves:
- MBA degree (preferably in Marketing & Branding).
- Experience scaling a consumer brand or exposure to multi-outlet restaurant businesses.
- Ability to balance creativity with commercial discipline.
c) Tools & Skills Required:
- Proficiency in Excel/Google Sheets, Google Analytics, and POS Data analysis.
- Deep understanding of Swiggy & Zomato dashboards and ecosystems.
- Ability to guide visual content and design direction effectively.
PERKS & BENEFITS:
- Direct, high-impact working relationship with the Founder. You'll see the real outcome of your work daily.
- Broad business exposure across QSR, institutional catering, and international expansion.
- A genuine global-plus-local mandate: scaling operations in India while driving an international (European) launch.
- A real ownership culture. You'll get meaningful autonomy, real challenges, and real wins, with no hand-holding.
REPORTING STRUCTURE:
This role reports directly to the Founder.
CANDIDATES / APPLICANTS, PLEASE NOTE:
Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.
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