Pinq Polka
Website:
pinq.co
Job details:
PINQ POLKA | Full-Time | On-Site | Faridabad | 6 days Working (1 Sat Off)
About PINQ POLKA
PINQ POLKA is India's first research-backed, innovation-led, comfort-first, fashion-forward intimate essentials brand, redefining the future of innerwear and shapewear.
We don't just launch products—we create categories.
From India's first breathable breast cups to India's first all-weather shaper brief, our mission is simple:
To build India's most loved fashion-forward innerwear brand.
As we expand into bras, underwear and next-generation shapewear, we're looking for an experienced Brand Marketing Manager to lead our next phase of growth.
Role Overview
We're looking for an entrepreneurial Brand Marketing Manager with 7–10 years of experience in building consumer brands, preferably within a high-growth D2C or product company.
You will be responsible for shaping how millions of consumers discover, experience and love PINQ POLKA. This role combines strategic thinking with hands-on execution and requires someone equally comfortable building annual brand plans and reviewing Instagram Reels before they go live.
If you're passionate about consumer psychology, storytelling, product launches, influencer marketing and building iconic brands, we'd love to meet you.
Key Responsibilities
Brand Strategy & Positioning
- Own and evolve the overall PINQ POLKA brand strategy across all consumer touchpoints.
- Build long-term brand equity while supporting aggressive business growth.
- Ensure consistent brand positioning across D2C, marketplaces, retail, quick commerce, packaging, social media and offline channels.
- Develop annual and quarterly brand marketing roadmaps aligned with business objectives.
- Conduct consumer, category and market research to identify emerging trends and whitespace opportunities.
Product Marketing & New Product Launches
- Lead the end-to-end Go-To-Market (GTM) strategy for every new product launch.
- Build compelling product positioning, messaging and communication frameworks.
- Create launch calendars, campaign roadmaps and integrated marketing plans.
- Partner closely with Product Development, Design and Performance Marketing teams to ensure successful launches.
- Develop launch toolkits across D2C, marketplaces, retail and quick commerce channels.
- Measure post-launch performance and continuously optimise launch strategies.
Integrated Brand Campaigns
- Conceptualise and execute 360° brand campaigns across digital and offline platforms.
- Lead campaign planning from ideation to execution.
- Build seasonal campaigns, category campaigns and brand-building initiatives.
- Ensure campaigns deliver both commercial results and long-term brand equity.
- Collaborate with agencies, creators and internal teams to deliver world-class marketing executions.
Brand Collaborations & Partnerships
- Identify and execute strategic collaborations with brands, fashion labels, creators and complementary businesses.
- Build partnerships that strengthen PINQ POLKA's positioning as India's leading fashion-forward intimate essentials brand.
- Drive co-branded campaigns and exclusive collaborations that generate awareness and consumer engagement.
- Evaluate partnership performance and ROI.
PR & Brand Communications
- Own the overall Public Relations strategy for PINQ POLKA.
- Build relationships with media houses, journalists, editors, stylists and PR agencies.
- Drive product launch PR, founder stories, brand announcements and thought leadership opportunities.
- Identify opportunities for awards, speaking engagements and editorial features.
- Ensure consistent messaging across all external communication.
Offline Marketing, Activations & Events
- Strategise and execute offline brand activations to increase awareness and consumer engagement.
- Plan participation in exhibitions, fashion events, pop-up experiences, retail activations and experiential marketing campaigns.
- Identify innovative opportunities to create memorable consumer experiences.
- Collaborate with the Sales and Business Development teams to maximise offline brand visibility.
Creative Production – Photo & Video Shoots
- Lead the planning and execution of all brand photoshoots and video productions.
- Develop creative briefs, mood boards and campaign concepts.
- Coordinate with photographers, videographers, stylists, makeup artists, production agencies, models and influencers.
- Ensure every creative asset reflects the premium and fashion-forward identity of PINQ POLKA.
- Manage production timelines, budgets and quality standards.
Social Media & Content Strategy
- Own the overall content and storytelling strategy across all social media platforms.
- Develop monthly and quarterly content calendars aligned with business priorities.
- Work closely with the Creative, Social Media and Performance Marketing teams to produce high-performing content.
- Ensure all communication remains consumer-centric, premium and culturally relevant.
Influencer & Creator Marketing
- Develop and execute scalable influencer marketing strategies.
- Build long-term partnerships with creators across fashion, beauty, lifestyle and wellness.
- Lead UGC campaigns and creator-led product launches.
- Track campaign performance and optimise creator investments.
Consumer Insights & Brand Analytics
- Analyse brand performance, campaign effectiveness and consumer behaviour.
- Conduct competitor benchmarking and identify emerging trends.
- Translate customer insights into actionable brand strategies.
- Present regular marketing performance reports to senior leadership.
Cross-Functional Leadership
Collaborate closely with:
- Product Development
- Performance Marketing
- Creative
- Sales
- E-commerce
- Operations
- Customer Experience
- Leadership Team
to ensure a seamless and consistent customer experience across every touchpoint.
What We're Looking For
Experience
- 7–10 years of Brand Marketing experience.
- Mandatory experience with a D2C consumer brand.
- Experience in fashion, lingerie, intimate wear, apparel, beauty, personal care or lifestyle brands is highly preferred.
- Proven track record of successfully launching consumer products and building brands.
- Strong understanding of digital-first marketing and omnichannel brand building.
Skills
- Brand Strategy & Positioning
- Product Marketing & GTM Strategy
- Campaign Planning & Execution
- Brand Collaborations & Partnerships
- PR & Media Relations
- Offline Activations & Experiential Marketing
- Creative Direction for Photoshoots & Video Production
- Influencer & Creator Marketing
- Consumer Research & Insights
- Storytelling & Communication
- Project Management
- Budget Management
- Leadership & Stakeholder Management
- Strong analytical and commercial mindset
Success Metrics
Within the first 12 months, you will be expected to:
- Successfully launch new categories including bras, underwear and expanded shapewear.
- Increase brand awareness and share of voice across digital and offline channels.
- Build high-impact brand collaborations and strategic partnerships.
- Establish a strong PR presence with regular media coverage and industry recognition.
- Execute successful offline activations and consumer events.
- Deliver best-in-class product launch campaigns.
- Lead premium creative productions for all major campaigns.
- Improve social engagement, brand affinity and customer consideration.
- Strengthen repeat purchase and customer loyalty.
- Build a consistent, premium and aspirational brand identity across all touch points.
Click on Apply to know more.
