Brand Manager

HealthKart

Location: Gurugram, Haryana, India
Job type: Full-time

Required skills

brand management
end-to-end
GTM
product management
product marketing

About the role

HealthKart

Website: healthkart.com
Job details:

About the Role:We are looking for an energetic and consumer-focused Senior Brand Manager to drive NPD and brand growth for HealthKart’s wellness and nutrition brands.

Key Responsibilities

Own end-to-end NPD from ideation, formulation and packaging to pricing and launch.
Identify consumer needs, market trends and whitespace opportunities.
Develop product propositions, positioning and go-to-market strategies.
Drive category and product performance through consumer and market insights.
Work closely with R&D, Marketing, Packaging, Supply Chain, Sales and Analytics teams.
Own key revenue and profitability metrics for the portfolio.
Track competition and identify opportunities to strengthen the product portfolio.

What We're Looking For:

2–5 years of experience in Brand Management / Product Marketing / Product Management.
Mandatory: D2C / Wellness / Fitness / Nutrition / Consumer Product experience.
Strong hands-on experience in NPD and product launches.
Strong understanding of consumer insights, product, pricing, packaging and GTM.
Entrepreneurial mindset with strong ownership, analytical thinking and bias for action.

Click on Apply to know more.

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Brand Manager

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